Note: The job is a remote job and is open to candidates in USA. Jackpot.com is seeking an Acquisition Marketing Manager to drive profitable growth across paid social and in-app advertising channels. The role will manage campaigns, develop testing and creative strategies, analyze performance, establish budgets and KPIs, and coordinate with internal teams, ad networks, and measurement partners.
Responsibilities
- Own advertising campaigns on paid social and in-app advertising channels, accountable for growth strategies, building & optimizing campaigns, tracking & reporting KPIs, and creative strategy
- Assist in managing third party ad network relationships + Research and recommend third party ad networks to test + Onboard & integrate new ad partners with our attribution platform (Appsflyer) + Supply managed service networks with assets, creative refreshes, tracking links, etc. + Monitor campaign performance and recommend optimizations
- Develop a test and learn framework centered around audience segmentation, creative optimization and bid strategy
- Lead project management process with our marketing designer. Working to develop and test winning ad creatives based on performance data
- Work closely with the head of acquisition to create budgets and channel KPIs to improve the execution of paid ad campaigns and overall contribution to business growth
- Monitor and analyze campaign performance in collaboration with internal team and external measurement partners, provide the wider team and stakeholders with regular updates and insights
- Stay informed about industry trends, competitor activity, and emerging technologies in order to recommend new paid media tactics, concepts, and approaches to inform broader marketing strategy
- Maintain strong relationships with our advertising platform representatives for consistent support and to ensure Jackpot stays ahead of the curve on advertising strategies and trends
Skills
- While this is a remote position, you must be located or willing to relocate to the NYC Metro area to qualify
- Bachelor's degree in Marketing, Business, or a related field
- Deep knowledge and expertise (4+ years) in building, optimizing and reporting on Paid Social and App channels (Meta, Tiktok, Snap, Applovin)
- Analytically driven with strong understanding of underlying data and methodologies used to inform decision making and drive performance. Bonus if you are familiar with Event APIs and detailed attribution methodologies
- Effective communicator with strong writing and communication skills
- Experience using AI tools to automate processes and inform strategic media decisions
- Detail-oriented with strong organizational abilities
- Excellent platform skills, including Excel, Meta Ads Manager, and Data visualization tools
- You are described to be quantitative and analytical. You have a passion for using data to answer questions and enable decision-making
- You value accountability and easily manage multiple priorities and stakeholders to achieve business goals
- You have a learning mindset with willingness to embrace change, and work in a startup environment
- You have grit, tenacity, and what people describe to be a “get it done” mentality. You don't believe any task is too big or too small for you
- You are not bothered by change or shifting priorities. You've been described as adaptable and solutions-oriented
- Experience at a real money gaming or mobile game developer preferred
- Experience crafting compelling ad copy & landing pages
- Experience with graphic design tools such as Figma or Canva
- Experience with mobile app tracking solutions preferred (i.e. AppsFlyer)
Benefits
- Bonus
- Equity
- The opportunity to have a voice, say, and “leave your fingerprints” on our product and business
- Benefits on par with leading, progressive tech companies (think 100% employee-only coverage, monthly HSA contribution, mental health offerings, etc.)
- 401(k) program
- Paid parental leave
- PTO/Sick Time
- Cultural and social events
- Remote position
Company Overview