Note: The job is a remote job and is open to candidates in USA. WKTV NewsChannel 2 is an NBC-affiliated local news and digital media organization serving Central New York. The Account Executive will manage and grow advertising client accounts by developing customized broadcast and digital marketing solutions, prospecting new business, and presenting multi-platform campaigns. The role also coordinates campaign delivery, tracks performance, maintains CRM records, supports clients, and meets sales goals.
Responsibilities
- Manage and grow a portfolio of advertising clients, develop customized marketing solutions, and create proposals that leverage WKTV’s on-air and digital platforms
- Prospecting new business, conducting client meetings, identifying advertising needs, and presenting multi-platform campaigns
- Coordinating with internal teams to ensure accurate scheduling, creative development, and delivery of campaigns, as well as tracking performance and providing ongoing client support and reporting
- Maintain detailed records in CRM systems, meet or exceed sales goals, and represent WKTV professionally at community and industry events
Skills
- Demonstrated skills in client relationship management, customer service, and account growth
- Experience with sales prospecting, cold calling, and closing new business opportunities
- Ability to develop marketing strategies and advertising solutions across broadcast and digital platforms
- Strong communication, presentation, and negotiation skills in both written and verbal forms
- Comfort with data analysis, performance reporting, and use of CRM and office productivity tools
- Effective time management, organization, and ability to prioritize multiple accounts and deadlines
- Collaborative mindset with the ability to work closely with production, marketing, and news teams
- Bachelor's degree in Business, Marketing, Communications, or related field, or equivalent experience
- Valid driver's license
- Previous experience in media sales, advertising, or marketing is highly beneficial
Benefits
- Full-time employment
- On-site work based in the Utica-Rome Area
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