Note: The job is a remote job and is open to candidates in USA. Virtualitics develops AI-native readiness applications for defense, government, and critical infrastructure organizations. The Account Based Marketing Manager will own and execute account-based marketing programs for priority public sector account pods, aligning campaigns, content, events, and sales enablement with mission priorities and procurement cycles. The role will also track account engagement and pipeline influence, report performance, and optimize marketing investment.
Responsibilities
- Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs
- Partner with GTM stakeholders to build account based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle
- Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod
- Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification
- Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders
- Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations
- Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier
Skills
- 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences
- Demonstrated experience building and running multi-channel ABM programs against named account lists
- Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations
- Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals
- Willingness to travel to industry conferences and events [up to 25%]
- Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas
- Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations
- A data-driven approach to measuring ABM program impact on pipeline and revenue
- Comfort operating independently in a remote, fast-moving environment
- Fluency in the operational and mission context of defense and national security customers
- Prior experience at a company serving defense, national security, or critical infrastructure customers
- Experience marketing to or within Federal Systems Integrators (FSIs)
- Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience
- Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred
Benefits
- Meaningful equity participation
- Fully paid medical, dental, and vision coverage for you and your dependents
- Unlimited PTO
- Flexible work arrangements
- Remote flexibility and hybrid options for team members based in the Los Angeles or Washington, DC areas
- Ability to accelerate your career alongside a company scaling rapidly in national security and critical infrastructure
Company Overview