We made history and now we work to transform the future – for our customers, our
communities and our families. You'll see your work on the road every day,
helping people move freely and pursue their dreams. At Ford, you can build more
than vehicles. Come build what matters.
Do you believe data tells the real story? We do! Redefining mobility requires
quality data, metrics and analytics, as well as insightful interpreters and
analysts. That's where Global Data Insight & Analytics makes an impact. We
advise leadership on business conditions, customer needs and the competitive
landscape. With our support, key decision makers can act in meaningful, positive
ways. Join us and use your data expertise and analytical skills to drive
evidence-based, timely decision making.
In this position...
Ford Marketing Analytics is seeking a highly capable, technically grounded, and
detail-oriented Manager to lead the team responsible for the enterprise's
Multi-Touch Attribution (MTA) capability. This leadership role will manage a
team of 8 people responsible for vendor data management, marketing analytics
request intake and delivery, marketing taxonomy governance, and the analytical
methods that underpin attribution insight, in partnership with Ford's media
agency.
This team plays a critical role in enabling Marketing to understand the
effectiveness and efficiency of its media investments across the customer
journey. The team's work spans managing the relationship and data pipeline with
Ford's MTA vendor, fielding and prioritizing analytics requests from Marketing
stakeholders, applying statistical and data science methods to validate and
enhance attribution outputs, delivering dashboards and reporting that translate
attribution data into actionable insight, and ensuring the campaign taxonomy
that underpins all attribution data is accurate, consistent, and governed in
close partnership with the agency.
This individual will combine strong data science, data management, analytics,
and business acumen with the ability to translate complex, cross-functional data
challenges into reliable, trusted marketing measurement products. They will
partner closely with stakeholders across Ford Retail, Model e, Ford Pro, and
Lincoln Marketing, the MTA vendor, and Ford's media agency to manage data
quality, prioritize the analytics backlog, oversee vendor budget and contract
performance, evaluate and improve attribution methodology, and ensure taxonomy
standards are consistently applied across campaigns. This role leverages Google
Cloud Platform (GCP), Python, and SQL to manage recurring data refresh processes
and analytical workflows that feed the attribution ecosystem.
What you'll do...
Manage intake, prioritization, and delivery of analytics requests from
Marketing stakeholders, balancing ad hoc needs with the broader roadmap.
Lead and develop a team of 8 people responsible for MTA vendor data
management, marketing analytics delivery, statistical/data science analysis,
and taxonomy governance.
Establish a high-performing, collaborative team culture that emphasizes
technical rigor, accountability, continuous learning, and strong business
partnership.
Coach, mentor, and support the career development and performance management
of team members.
Own the end-to-end relationship with Ford's MTA vendor, including data
ingestion, service performance, methodology evaluation, issue resolution, and
contract oversight.
Oversee data quality and validation processes, including statistical checks
and anomaly detection, to ensure MTA data feeding dashboards and reporting is
accurate, complete, and trustworthy.
Apply and guide the use of statistical methods, causal inference, and
incrementality/lift analysis to validate attribution outputs and strengthen
confidence in measurement results.
Oversee recurring data refresh processes run on Google Cloud Platform (GCP),
leveraging SQL and Python to support and automate the attribution data
pipeline.
Own and manage the team's backlog, ensuring priorities align with Marketing
leadership objectives and available capacity.
Direct the development and delivery of dashboards and reporting that
translate attribution and measurement data into clear, actionable insight for
Marketing stakeholders.
Partner with Ford's media agency to define, govern, and enforce campaign
taxonomy standards, ensuring consistent naming conventions across all
campaigns and channels.
Serve as the primary escalation point for taxonomy, data quality,
methodology, and vendor-related issues, resolving blockers and driving timely
upward escalation when needed.
Build strong relationships with stakeholders across Marketing, the MTA
vendor, and the agency to drive adoption of attribution insights and
measurable business impact.
Communicate complex data, statistical, and measurement concepts, results, and
recommendations clearly to technical and non-technical audiences.
Ensure best practices, data privacy standards, and organizational policies
are followed across all vendor and agency data exchanges.
Utilize AI/ML and Generative AI tools to drive efficiencies in workload,
automate analysis, and derive deeper insights for Marketing business
partners.
Work with Data Fulfillment and Data Factory for any new data enhancements.
Provide an excellent example of and expectation for Ford+ behaviors within
the Marketing Analytics team.
Implement "Close the Loop," OKR, and Performance+ objectives and processes
within Marketing Analytics.
You'll have...
Bachelor's degree in Data Science, Statistics, Marketing Analytics, Computer
Science, Mathematics, Business, or a related quantitative field.
5+ years of experience in marketing analytics, data analytics, data science,
media measurement, or a related field.
2+ years of experience leading technical or analytics teams.
Working proficiency in SQL and Python for data analysis, validation, and
automation.
Strong working knowledge of statistical methods (e.g., hypothesis testing,
regression, incrementality/lift analysis) applied to marketing measurement.
Experience managing vendor relationships, including data delivery, budget,
and contract performance.
Experience with marketing/media taxonomy, campaign tagging standards, or
attribution data structures.
Strong data quality and validation skills, with the ability to identify,
troubleshoot, and resolve data issues across systems.
Experience delivering dashboards and reporting to business stakeholders.
Even better, you may have...
Advanced degree in Data Science, Marketing Analytics, Statistics, Business,
or a related field.
10+ years of relevant marketing analytics, data science, or media measurement
experience.
5+ years of experience leading, coaching, or managing teams.
Direct experience with Multi-Touch Attribution (MTA) platforms,
methodologies, and/or Media Mix Modeling (MMM).
Applied experience with causal inference, uplift modeling, or experimentation
design to evaluate marketing effectiveness.
Hands-on experience building or validating statistical/machine learning
models in Python (e.g., regression, classification, time-series).
Experience with Google Cloud Platform (GCP) or other cloud-based data and
machine learning platforms.
Experience working with media agencies on taxonomy governance and campaign
tagging standards.
Familiarity with dashboarding and BI tools (e.g., Qlik, Looker, Power BI).
Experience applying Generative AI tools to improve data science and analytics
workflows.
Experience in automotive, mobility, MarTech, or marketing
measurement/optimization functions.
Demonstrated success driving adoption of analytics products across complex,
cross-functional organizations.
You may not check every box, or your experience may look a little different from
what we've outlined, but if you think you can bring value to Ford Motor Company,
we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose
what your Ford future will look like: will your story span the globe, or keep
you close to home? Will your career be a deep dive into what you love, or a
series of new teams and new skills? Will you be a leader, a changemaker, a
technical expert, a culture builder…or all of the above? No matter what you
choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs,
subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense
reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management
leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and
New Year’s Day
• Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $132,800-$250,800.
Final determination of salary grade will be based on candidate's skills and
experience, and base salary will be set within the applicable range according to
job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: New Hire Benefits
[https://fordcareers.co/LL6]
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to
work in the United States. Verification of employment eligibility will be
required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive
consideration for employment without regard to race, religion, color, age, sex,
national origin, sexual orientation, gender identity, disability status or
protected veteran status. In the United States, if you need a reasonable
accommodation for the online application process due to a disability, please
call 1-888-336-0660.
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