We're building a high-velocity, vertically-targeted sales engine — and outbound is the next growth lever. As our Outbound Marketing Manager, you'll build, run, and scale a predictable outbound pipeline of qualified B2B leads through cold email, LinkedIn, direct mail, and account-based plays.
Key Responsibilities
- Build segmented outbound sequences in Apollo targeting specific verticals
- Create sales enablement materials and outbound playbooks
- Develop lead magnets and funnel strategies for high-LTV verticals
- Support event-based campaigns and post-event follow-up
- Own vertical research and account list development
- Track and optimize campaign performance metrics
What Success Looks Like
- 200+ net-new qualified leads added/month
- Cold email open rates ≥ 45%, reply rates ≥ 8%
- LinkedIn message acceptance rates ≥ 30%
- $500K in pipeline generated from outbound in first 6 months
- At least 2 new verticals sourced and activated in first year
Experience with outbound marketing, cold email, LinkedIn, direct mail, account-based campaigns, vertical research, lead generation, campaign optimization, and B2B pipeline development.
Key Responsibilities
- building sequences
- developing magnets
- tracking metrics
Skills & Tools
Apollo, LinkedIn
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — North America
- Languages: English
About ePackageSupply
An e-commerce company supplying packaging products to businesses. — Industry: Retail and Wholesale
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