We need a retention machine. As our Email/SMS/Retention Manager, you'll own lifecycle marketing across email, SMS, and account-based touchpoints, architecting and executing the flows, campaigns, and segmentation that drive 20%+ of total company revenue within two years.
Key Responsibilities
- Build and optimize automated email and SMS flows
- Plan and deploy 1-2 manual campaigns per week
- Drive list growth through popups and lead magnets
- Build dynamic segments by AOV, product type, and frequency
- Maintain deliverability and inbox placement
- Launch and grow loyalty and referral programs
What Success Looks Like
- Email/SMS contributes ≥10% of revenue Year 1, ≥20% Year 2
- ≥2,000 net new email subs/month, ≥3% popup CVR
- Flows maintain 35-45% open rate, 3-5% CTR
- Cart recovery: 5-10%
- Loyalty/referral programs drive ≥15% of repeat revenue
Experience building email and SMS flows, campaigns, segmentation, list growth, deliverability, loyalty, and referral programs with performance-driven lifecycle marketing.
Key Responsibilities
- building automation flows
- planning campaigns
- driving list growth
Skills & Tools
SMS
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — United States
- Languages: English
About ePackageSupply
An e-commerce company selling packaging supplies to businesses and consumers. — Industry: Retail and Wholesale
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