CRM Developer (Corporate) Remote
Work where you thrive. This position is fully remote, providing flexibility and
work-life balance while supporting a collaborative team environment.
About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming
world. We are the leader in professional hair color, selling and distributing
professional beauty supplies across 11 countries through our Sally Beauty and
Beauty Systems Group businesses. Sally Beauty offers products for hair color,
hair care, nails, and skin care to retail customers looking for salon quality
products at a value price. Beauty Systems Group, branded as CosmoProf or
Armstrong McCall stores, along with its direct sales consultants, sell
professionally branded products intended for use and resale by salons to retail
consumers.
About The Role
The CRM Developer (Email Specialist) is responsible for building, testing, and
deploying customer relationship marketing campaigns across email and mobile
channels. This role combines technical development, campaign execution, and
quality assurance to deliver personalized customer experiences that drive
engagement and revenue. The ideal candidate is equally comfortable coding
responsive emails, working within an enterprise marketing platform,
troubleshooting technical issues, and collaborating with marketing and creative
teams to bring campaigns to life.
Responsibilities
Develop email campaigns within the enterprise email service provider (ESP)
platform using project briefs, creative assets, campaign tracking codes, and
customer targeting requirements.
Design, build, and deploy ad hoc and automated email campaigns that support
customer acquisition, retention, and engagement strategies.
Create and maintain responsive email templates using HTML and inline CSS to
ensure cross-device and cross-browser compatibility.
Configure and integrate audience segments, customer data, and campaign
targeting logic for marketing initiatives.
Troubleshoot rendering issues and make adjustments to creative and technical
elements as needed.
Execute comprehensive quality assurance testing to ensure accuracy,
functionality, and alignment with campaign requirements before deployment.
Design, develop, test, and optimize dynamic content and triggered customer
journeys.
Collaborate with platform vendors and technical teams to integrate data feeds
into email templates and automated campaigns.
Support the CRM team in building mobile-optimized campaigns and enhancing
customer experiences across digital channels.
Partner with cross-functional teams including Marketing, Creative, Analytics,
and Technology to ensure successful campaign execution.
Knowledge, Skills & Abilities Requirements
Bachelor's degree required.
2+ years of experience in email development, CRM, digital marketing, or a
related field.
Experience developing and deploying responsive email campaigns within an
enterprise email service provider platform.
Salesforce Marketing Cloud experience preferred.
Proficiency in HTML and inline CSS required.
Experience with AMPscript, dynamic content, and personalization technologies
preferred.
Ability to create schema markup (JSON-LD) and implement campaign tracking
requirements.
Experience integrating customer data and audience segmentation into marketing
campaigns.
Familiarity with mobile-responsive design principles and email best
practices.
Strong troubleshooting and technical problem-solving skills.
Competencies & Attributes
Customer Focused Partner – understands customer needs and develops
personalized experiences that enhance engagement and loyalty.
Effective Communicator – works effectively with creative, marketing,
technical, and vendor teams to deliver successful campaigns.
Results Driver – consistently delivers high-quality campaigns while meeting
tight deadlines and production schedules.
Problem Solver & Decision Maker – identifies technical issues quickly and
implements effective solutions.
Flexible & Agile Adapter – thrives in a fast-paced environment with changing
priorities and timelines.
Team Builder – collaborates across departments and contributes to a positive
team culture.
Passionate Learner – stays current on CRM technologies, email best practices,
and emerging digital marketing trends.
Attention to Detail – maintains a high standard of quality and accuracy
throughout campaign development and deployment.
Strategic Thinker – understands how CRM initiatives support broader customer
engagement and business objectives.
Working Conditions & Physical Requirements
This is a fully remote position. Employees work in a virtual environment and are
expected to maintain a safe, professional, and productive home office workspace
while collaborating effectively with team members across the organization.
The work is primarily sedentary and typically involves sitting for extended
periods while working on a computer. Occasional walking, standing, bending,
carrying light materials, and participating in meetings may be required. No
special physical demands are necessary to perform the essential functions of the
position.
Benefits
We offer a competitive salary and outstanding benefits package that includes
medical, dental, vision, life insurance, paid vacation and sick days, paid
holidays, tuition reimbursement, and a 401(k) with company match. In addition,
associates may enjoy access to our onsite salon services, dining options, Sally
Beauty and CosmoProf stores, and employee merchandise discounts.
The Company does not provide visa sponsorship for this position. Applicants must
be currently authorized to work in the U.S.