Explore opportunities with Kelsey-Seybold Clinic, part of the Optum family of businesses. Work with one of the nation’s leading health care organizations and build your career at one of our 40+ locations throughout Houston. Be part of a team that is nationally recognized for delivering coordinated and accountable care. As a multi-specialty clinic, we offer care from more than 900 medical providers in 65 medical specialties. Take on a rewarding opportunity to help drive higher quality, higher patient satisfaction and lower total costs. Join us and discover the meaning behind Caring. Connecting. Growing together.
The Web Specialist is responsible for improving website visibility, user engagement, and conversion performance across digital properties through a combination of Search Engine Optimization (SEO), Generative Engine Optimization (GEO), Conversion Rate Optimization (CRO), and Sitecore content management. Leveraging analytics, user behavior insights, testing, and content optimization strategies, this role drives qualified traffic, improves search and AI discoverability, enhances digital experiences, and supports measurable business outcomes. As a member of the Marketing Department, the Web Specialist serves as a bridge between technology and content creation, working closely with developers, the Director of Digital Marketing, and cross-functional stakeholders to ensure digital platforms, content, and optimization initiatives effectively meet the needs of patients, internal users, and organizational goals.
If you are live in Texas, you will have the flexibility to work remotely as you take on some tough challenges.
Primary Responsibilities:
Search Engine Advertising (SEA) & Search engine optimization (SEO)
Conduct keyword research, competitor analysis, and content gap analysis
Optimize website content, metadata, internal linking, and page structure
Monitor search performance using tools such as Google Search Console, Semrush, Ahrefs, and Adobe Analytics
Identify opportunities for AI/LLM discoverability, citation growth, and generative search visibility
Collaborate with content authors and stakeholders to improve content quality, search relevance, and authority
Perform technical SEO audits and partner with development teams to resolve issues affecting crawlability, indexing, and site performance
Track and report on organic traffic, rankings, AI visibility, and search-related KPIs
Maintain monthly reports tracking the progress of SEO initiatives
Conversion Rate Optimization (CRO) & Search engine optimization (SEO)
Manage and execute CRO initiatives designed to improve appointment scheduling, lead generation, engagement, and other key conversion actions
Analyze user behavior through analytics platforms, heatmaps, session recordings, surveys, and testing tools
Develop test hypotheses based on user behavior, business objectives, and performance data
Create A/B and multivariate tests using platforms such as Adobe Target or Sitecore testing tools
Coordinate with designers, developers, and business stakeholders throughout the testing lifecycle
Measure test performance and communicate results, insights, and recommendations
Build a repeatable optimization framework that supports ongoing experimentation and continuous improvement
Maintain dashboards and reporting that demonstrate the business impact of optimization efforts
Web Development
Take ownership of the operation and maintenance of our websites, liaising with users as necessary to correct and detect issues
Performs regular website testing to ensure technology is functioning properly
Conducts UAT of new technology
Recommends new features and functionality based on observation, input from colleagues, and trends in the digital space
Posts updates to our websites – including content, banners, CTA’s, forms, landing pages, etc
Page building – new content provided by web content creation team
Ongoing web content reviews for relevant content
Design templates for landing pages, specialty sites as needed
Ability to work with custom templates and components
Debug and troubleshoot problems that may occur on websites
Assemble new page designs and templates
Make custom adjustments to existing web components
Test site components, data connections, and general functionality during deployments between web environments
Build new location pages and maintain current location information
Design and optimize banners, graphics, and images for the web
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
7+ years in marketing or similar field
Proven skills in Office, Adobe Target, Semrush, Ahrefs, Sitecore, Front-End development, Back-End Development
Preferred Qualification:
7+ years in marketing
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.