About The Company
Blacksmith Agency is a dynamic and rapidly growing marketing firm specializing in delivering innovative digital marketing solutions to a diverse portfolio of clients. With a focus on performance-driven strategies, Blacksmith Agency excels in providing comprehensive services across PPC, SEO, paid social, and conversion optimization. The company prides itself on fostering a collaborative environment that emphasizes strategic thinking, technical expertise, and measurable results.
Serving industries such as multifamily, B2B, and technical verticals, Blacksmith Agency is committed to helping clients achieve their growth objectives through tailored marketing strategies and cutting-edge technology.
About The Role
Blacksmith Agency is expanding its marketing division to support an increasing number of PPC and SEO clients. As an SEO Strategist, you will play a pivotal role in owning and executing strategic initiatives, overseeing performance metrics, and leading client-facing engagements. This hybrid position combines strategic planning with operational execution, requiring a blend of analytical skills, communication prowess, and leadership capabilities.
You will participate in sales calls to shape project scope and technical recommendations, manage internal and external specialists to ensure campaign success, and develop performance roadmaps aligned with client goals.
Your responsibilities will include campaign audits, performance analysis, and continual optimization to deliver measurable results. This senior role offers an opportunity to influence client success directly while working within a collaborative, remote environment.
Qualifications
4 to 7 years of experience in PPC, SEO, or multi-channel full-funnel strategy
Proficiency in managing paid and organic channels simultaneously
Expertise with Google Ads, GA4, Google Search Console, and keyword research tools
Strong understanding of paid media optimization and bidding strategies
Experience in building and presenting strategic recommendations to clients and account teams
Proven track record of overseeing execution teams and ensuring deliverable quality
Excellent analytical skills with the ability to diagnose and resolve performance issues quickly
Strong communication skills for client interactions and internal collaboration
Responsibilities
Lead strategy development for all PPC and SEO clients across various industries
Participate in sales calls with account executives to validate scope and pitch technical recommendations
Develop 90-day, 6-month, and annual growth roadmaps for each client
Manage client performance across platforms including Google Ads, Meta, Microsoft, and organic search channels
Conduct audits of PPC campaigns, keyword strategies, bidding structures, and landing pages
Identify CRO opportunities and oversee technical SEO, on-page SEO, link building, and AI-driven content initiatives
Track KPIs, attribution models, and ensure analytics data accuracy
Provide weekly guidance, quality assurance, and coordinate priorities with the marketing project manager
Present monthly and quarterly performance reports to clients, highlighting key insights and recommendations
Benefits
Competitive salary package
Flexible remote work environment
Opportunity to work with a diverse and talented team
Professional development and continuous learning opportunities
Participation in innovative marketing projects across multiple industries
Health and wellness benefits (where applicable)
Equal Opportunity
Blacksmith Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.