March of Dimes leads the fight for the health of all moms and babies. We are
advocating for policies to protect them. We are working to radically improve the
health care they receive. We are pioneering research to find solutions. We are
empowering families with programs, knowledge and tools to have healthier
pregnancies. By uniting communities, we are building a brighter future for us
all.
We are dedicated to hiring a diverse workforce that fosters opportunities for
personal and professional development. We provide a collaborative and supportive
environment built upon our fundamental core principles where each employee is
valued. Join us in the fight for healthy moms and strong babies.
SCOPE:
The Senior Manager, Virtual Fundraising provides leadership and executional
ownership for March of Dimes’ emerging virtual fundraising portfolio, focused on
creator-led, gaming, livestream, and DIY fundraising experiences. This role is
responsible for the development, execution, and growth of national virtual
fundraising initiatives designed to expand reach, engage new audiences,
cultivate brand partnerships, and generate sustainable revenue growth in support
of the March of Dimes mission, with accountability for scaling an emerging
portfolio toward annual revenue exceeding $500K.
RESPONSIBILITIES:
Lead the strategic planning, execution, and optimization of national virtual
fundraising campaigns, including DIY fundraising, livestream fundraising,
gaming communities, and emerging fundraising experiences.
Build, grow, and scale virtual fundraising initiatives designed to increase
participation, engagement, retention, revenue, and brand visibility across
national audiences.
Develop and manage strategic brand partnerships and external relationships
that support virtual fundraising growth, audience acquisition, sponsorship
activation, and engagement.
Identify, recruit, coach, and steward digital content creators, influencers,
volunteer fundraisers, and online communities to expand campaign reach and
participation.
Design and implement participant engagement, stewardship, and communication
strategies that strengthen retention and deepen community connection.
Explore, evaluate, and elevate emerging trends in technology, virtual
communities, media platforms, and fundraising innovation to inform strategy
and support program growth.
Manage planning, modeling, testing, and execution required to support
continued growth and optimization of virtual fundraising programs.
Develop scalable resources, toolkits, playbooks, webinars, and training to
support participant success, efficient execution, and long-term
sustainability
Establish measurable goals and performance indicators, leveraging reporting
and analytics to support strategic decision-making and continuous
improvement.
Monitor campaign performance, revenue, and participant engagement, using data
to assess effectiveness, forecasting, identify opportunities, and inform
recommendations to leadership.
Establish measurable goals and performance indicators, leveraging reporting
and analytics to support strategic decision-making and continuous
improvement.
Collaborate cross-functionally with Campaign Events, Marketing &
Communications, Digital, Finance, and Operations to ensure aligned execution
and organizational priorities.
Maintain strong working knowledge of March of Dimes’ mission, programs, and
impact to ensure mission-forward fundraising and authentic partner
engagement.
Demonstrate willingness and flexibility to travel as needed to support
events, trainings, meetings, conferences, and partner engagements.
QUALIFICATIONS & SKILLS:
Three to five years of experience leading virtual, digital, or peer-to-peer
fundraising initiatives in a national or multi-market environment.
Demonstrated success building, scaling, and optimizing national virtual
fundraising campaigns and communities, including livestream, gaming,
creator-led, DIY, fitness, endurance, or other digitally enabled peer-to-peer
fundraising models.
Experience developing and managing strategic brand partnerships and creator
relationships that drive revenue generation, sponsorship activation, and
audience growth.
Deep understanding of livestream ecosystems, gaming communities, creator
platforms, social engagement strategies, monetization, and emerging virtual
fundraising channels.
Experience recruiting, coaching, and stewarding influencers, digital content
creators, volunteers, or online fundraising communities to drive engagement
and fundraising
Experience designing scalable resources and participant enablement
strategies, including webinars, tutorials, playbooks, and training materials
for internal and external audiences.
Strong analytical and reporting capabilities, with the ability to track
performance, evaluate trends, forecast outcomes, and translate findings into
actionable recommendations.
Excellent written, verbal, and presentation skills, with the ability to
engage diverse audiences, volunteers, creators, and external partners.
Strong organizational and project management skills, with the ability to
manage multiple priorities simultaneously in a fast-paced environment.
Experience with peer-to-peer fundraising and CRM platforms
Versed in livestream and creator ecosystems, including platforms like Twitch,
YouTube, Discord, Tiltify, Streamlabs, OBS, and related fundraising or
engagement tools.
Experience leveraging social and digital engagement channels to recruit,
steward, and activate participants, creators, and online communities.
Advanced Microsoft Office skills and comfort using analytics and reporting
tools to monitor performance and inform strategy.
March of Dimes provides equal employment opportunities (EEO) to all employees
and applicants for employment without regard to race, color, religion, sex,
national origin, age, disability or genetics.