About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We
are the nation's largest owner of top-rated local television stations and
digital assets, serving 117 full-power television markets that collectively
reach about 37% of U.S. television households. The portfolio includes 80 markets
with the top-rated television station and 100 markets with the first- and/or
second-highest-rated television station in average all-day ratings across 116 of
such markets that were measured by Nielsen in 2025. We also own the largest
Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service
digital agency offering national and local clients digital marketing strategies
with the most advanced digital products and services. Our additional media
properties include video production companies Raycom Sports, Tupelo Media Group,
and PowerNation Studios, and studio production facilities Assembly Atlanta and
Third Rail Studios.
We understand that life needs balance. That is why we offer our employees and
eligible family members a comprehensive benefits package, including:
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident
Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Salary/Wage:
$80,000 - $100,000/yr. (Base Salary + Commission + Bonus) (Estimated earnings
of $350,000 at budget)
Shift and Schedule:
TBD
Job Type:
Full-Time
_______________________
Job Summary/Description:
We're hiring a seasoned, consultative Senior Digital Sales Executive who thrives
in a primarily outbound environment and can consistently deliver against a $2.5M
annual quota.
This role is remote, with quarterly travel to your in-market or home market for
leadership meetings and planning.
You will own the full sales cycle: prospecting, discovery, solution design with
internal specialists, proposal, negotiation, collections, and long-term account
growth.
Ideal candidates will reside in/near one of the following locations: Little
Rock, AR; Colorado Springs or Denver, CO; Orlando, FL; Minneapolis, MN; Austin,
Dallas, or Houston, TX.
Duties/Responsibilities include, but are not limited to:
Unlike commoditized digital ad networks, Gray Digital Media offers
sophisticated, high-value solutions that command premium pricing. This means
higher commissions, larger deal sizes, and the satisfaction of selling truly
differentiated products that deliver measurable ROI to clients. GDM has many
resources to help support and grow your campaigns.
What You'll Do:
1. Build and execute a prospecting plan to generate net-new revenue and pipeline
(outbound-first)
2. Run high-quality discovery to understand business goals, funnel performance,
competitive context, and success metrics
3. Sell integrated digital advertising solutions (as appropriate):
- Paid search / SEM, paid social, programmatic/OTT/CTV, display/video,
YouTube, retargeting
- SEO/local search, website/landing page strategy, analytics/measurement,
conversion optimization
- Audience strategy, creative approach, and performance reporting
4. Develop multi-product proposals tied to business outcomes (leads, sales,
ROAS, CAC/LTV, foot traffic, brand lift, etc.)
5. Partner with internal teams (digital strategists, ad ops, creative,
analytics) to scope, launch, optimize, and retain accounts
6. Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
7. Expand existing accounts through performance reviews, upsells, cross-sells,
and renewals
What Success Looks Like:
In the first 30–60 days:
- Master Gray Digital Media's offerings, pricing/packaging, and process
- Establish weekly outbound habits and a target account list
- Build a qualified pipeline plan aligned to quota pacing
In 90 days:
- Consistent meeting creation from outbound + referrals
- Active opportunities with clear next steps, stakeholders, and timelines
- Strong internal collaboration and clean CRM execution
In 6–12 months:
- Sustained performance against a $2.5M annual quota
- High client retention and measurable campaign outcomes
- Predictable pipeline generation and forecast accuracy
Qualifications/Requirements:
- Proven success selling digital advertising solutions with meaningful quota
responsibility
- Demonstrated ability to generate net-new business (outbound prospecting and
account targeting)
- Experience running discovery and selling to outcomes (not just
impressions/clicks)
- Comfortable selling across stakeholders (Owner/GM, Marketing Director,
CFO/Finance, Operations, etc.)
- Strong presentation, proposal, and negotiation skills
- High comfort with CRM rigor, pipeline management, and forecasting
- Willingness to travel quarterly for in-market/home-market leadership visits
Preferred Qualifications:
- Experience with multi-channel performance programs (SEM + paid social +
programmatic/CTV + measurement)
- Track record selling to mid-market and enterprise accounts
- Familiarity with modern measurement approaches (conversion APIs, offline
conversions, attribution basics)
- Strong understanding of creative performance drivers and testing
If you feel you’re qualified and want to work with a great group of people, go
to https://gray.tv/careers#currentopenings
[https://gray.tv/careers#currentopenings], you may type in the job title,
station call letters, or click on "apply now", upload your resume, cover letter,
and references
(Current employees who are interested in this position can apply through
the Gray-TV UltiPro self-service portal)
KSLA-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and
applicants for employment without regard to race, color, religion, sex, national
origin, age, disability, or genetics. In addition to federal law requirements,
Gray Media complies with applicable state and local laws governing
nondiscrimination in employment in every location in which the company has
facilities. This policy applies to all terms and conditions of employment,
including recruiting, hiring, placement, promotion, termination, layoff, recall,
transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race,
color, religion, gender, sexual orientation, gender identity or expression,
national origin, age, genetic information, disability, or veteran status.
Improper interference with the ability of Gray’s employees to perform their job
duties may result in discipline up to and including discharge.