Senior Creative Strategist – Samako Cleaning
Rewarding Salary + Benefits
Full Time
Remote | EU-Based
We’ve partnered with Samako Cleaning, a fast-scaling DTC brand in the home care space, now looking to hire aCreative Strategistto take ownership of the ideas, concepts and strategy behind its paid advertising.
About Samako Cleaning
At Samako, we believe a clean home creates a clear mind.
Cleaning shouldn’t feel like a chore or a source of frustration; it should bring calm, clarity and balance to everyday life.
Samako designs minimalist, beautifully crafted cleaning companions that are made to be seen and used. Rooted in Dutch design, its products combine form and function to create effortless routines and peaceful spaces.
Cleaning is often seen as a functional, even boring category. Samako sees something different: the opportunity to turn everyday essentials into a desirable lifestyle brand and make cleaning feel beautiful, calm and even sexy.
Creative has played a major role in getting the business to where it is today. The next step is to bring even greater structure, strategy and performance direction to its creative engine.
Check them out here:
The Role
The Senior Creative Strategist will take ownership of the ideas behind Samako’s ads, turning customer psychology into concepts, trends into performance and creative insights into scalable growth.
This isn’t simply about making ads look good.
You’ll be responsible for understanding what makes people stop scrolling, click and ultimately buy, developing high-performing concepts, hooks, scripts and messaging angles across Meta, TikTok and other paid acquisition channels.
Sitting at the intersection of performance marketing, consumer psychology and creative production, you’ll work closely with media buyers, creators, editors and designers to build a structured, scalable creative testing engine.
This is a genuine build + scale opportunity for someone who combines creativity with commercial thinking and wants to make creative a meaningful growth lever for an ambitious DTC brand.
Responsibilities
Develop and own creative strategies across Meta, TikTok and other paid acquisition channels
Create high-performing ad concepts, hooks, scripts, messaging angles and testing hypotheses
Turn customer insights, performance data and emerging trends into scalable creative ideas
Translate winning performance patterns into repeatable creative frameworks
Continuously analyse creative performance to identify opportunities, bottlenecks and areas for improvement
Build and maintain structured creative testing roadmaps and learning loops
Research competitors, customer pain points, trends and viral formats to inspire new concepts
Develop direct-response messaging that balances performance with Samako’s premium brand positioning
Brief designers, video editors and content creators with clear, actionable creative direction
Collaborate closely with media buyers to understand what is working and continuously improve creative output
Identify winning hooks, offers, formats and storytelling approaches
Increase creative testing velocity and accelerate iteration
Ensure all creative remains aligned with Samako’s calm, premium and design-led brand identity
Day to Day
Analysing paid social performance and identifying why particular creatives, hooks and angles are winning or losing
Developing new concepts, scripts, hooks and messaging angles for Meta and TikTok
Turning customer insights, reviews, pain points and behavioural trends into new creative ideas
Briefing creators, editors and designers on upcoming concepts and campaigns
Working closely with media buyers to connect creative performance with acquisition results
Researching competitors, emerging trends and viral formats
Managing a structured creative testing roadmap and prioritising upcoming experiments
Reviewing creative output and providing clear feedback to improve performance
Identifying winning concepts and developing new iterations to scale them further
Finding new ways to make an everyday cleaning category feel distinctive, desirable and memorable
Requirements
2–5+ years of experience in creative strategy, performance marketing or direct-response advertising
Strong understanding of the Meta and TikTok advertising ecosystems
Deep understanding of consumer psychology, hooks and direct-response marketing
Experience developing ad concepts, scripts, messaging angles and creative briefs
Strong understanding of what makes paid social creative convert
Analytical mindset with the ability to interpret creative performance data and turn it into action
Experience working with UGC creators, video editors, designers and wider creative teams
Experience using AI to increase creative output efficiency and tackle briefings at scale
Comfortable working within fast-paced DTC or eCommerce environments
Creative thinker with strong commercial awareness
Clear and professional English communication skills
Dutch language skills are a strong advantage
Comfortable working remotely, independently and taking ownership of outcomes
What Really Matters
More than anything, they’re looking for someone who:
Is obsessed with understanding why creative performs
Combines creative instinct with a strong analytical and commercial mindset
Understands customer psychology and what makes someone stop, engage and buy
Can bring structure to creative testing rather than relying on guesswork
Generates fresh ideas while learning quickly from performance data
Can balance direct-response performance with a premium, design-led brand
Collaborates effectively with media buyers, creators and creative teams
Takes genuine ownership and moves quickly from insight to execution
Results
Success in this role will be measured by:
A consistent pipeline of high-performing paid social creatives
Improved ROAS, CAC, CTR and conversion performance
Higher creative testing velocity and faster iteration cycles
Clearer insights into winning messaging, hooks, formats and concepts
Stronger collaboration between creative and performance marketing
Ads that drive performance without compromising Samako’s brand positioning
More scalable and predictable paid acquisition
Creative becoming an increasingly meaningful growth lever for the business
Why Join Samako?
Join a fast-growing DTC brand entering an exciting international scale-up phase
Play a central role in building the creative engine behind a €100M+ ambition
Take genuine ownership of creative strategy rather than simply executing briefs
Work across performance, consumer psychology, storytelling and brand
Work closely with the Head of Growth and wider marketing team
Have the freedom to test, learn and introduce new ideas quickly
Enjoy real autonomy, accountability and progression
Join a compact team of ambitious, high-performing colleagues
Benefits
Excellent salary
Flexible, remote-first working
Unlimited vacation days, provided your responsibilities are covered
High-growth environment with genuine progression opportunities
Significant ownership and autonomy over creative strategy
The opportunity to shape how an international DTC brand approaches performance creative
If this sounds like you, hit apply or email Kyle find out more!
Samako is committed to fostering a diverse and inclusive workplace. We welcome applications from all backgrounds and are dedicated to supporting every team member’s success. Please let us know if you require any adjustments during the recruitment process.
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