Who you are
2+ years of working experience in a similar role
Extensive experience with SQL and Excel/pivot tables
Experience in a digital media/Programmatic analytics role
Experience puling & putting together audience insights reports
Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools a plus
A great communicator who is able to convey complex technical features in simple terms
Someone with an aptitude for media and strategy and able to contextually relay concepts to clients
Able to multitask and prioritize among several high-profile clients
Have a high degree of creativity, attention to detail, self-motivation, and drive
Eagerness to work in a startup team environment that will be rapidly changing
Enthusiastic team player with a penchant for collaboration and knowledge sharing
Willingness to do whatever it takes to get the job done
Nerdy but loveable
Data driven, technical, self-starting and curious
Excellent presentation/visualization/storytelling skills with PowerPoint
Excellent diagnostic skills
Technical acumen to understand how to design campaigns that optimize the use of our tech platform
Professional oral and written communication skills
Client facing experience
Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
What the job involves
The Programmatic Analytics and Strategy team at Zeta Global provide actionable insights to both external customers and internal teams
For external customers, analysts partner with Sales and Customer Success teams to monitor our optimization platform, design Real-time Brand Optimization surveys, introduce humanly designed segments to boost model exploration and learning, and deliver actionable insight presentations and lead marketing strategy discussions with clients
For internal teams, they provide feedback to our Product and Engineering teams on automation and model features to advance the reliability, reach, and effectiveness of programmatic campaigns
Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence
Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives)
Reviewing performance of models across revenue, performance, and pacing
Design and implement tests to evaluate model and feature performance
Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges
Develop innovative measurement tools and solutions
Consult with clients regarding development & alignment of marketing programs across on-line channels
Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success
Communicate campaign optimization results to clients to prove value against original business goals