Columbus is looking for a Sales Development Representative – Digital Commerce to play a key function in cultivating opportunities and assisting with the development of our sales pipeline. In this position, your primary mission is net new pipeline. You will find the accounts and contacts. You will source and enrich your own target list inside a defined ICP using Zoominfo, clay, LinkedIn Navigator and other similar tools to reach trigger events to make outreach land and run tested cadence to turn cold names into meetings. You will have a direct impact on the business as you partner with account executives to see opportunities result in sales. We are looking for someone who is self-motivated, can work independently as well as collaboratively and enjoys helping clients improve their business efficiencies through the use of technology and business software applications. The SDR – Digital Commerce will work with the marketing team at Columbus, sales executives and subject matter experts to plan and execute business development activities. Activities will be both strategic and tactical with a strong focus on marketing response follow up, lead qualification and nurturing. This position will have a heavy focus on driving net new business and prospecting. Daily activities will involve targeting potential customers with a strong focus on phone-based activities. Note: This is a remote opportunity and can be based from any location in the United States.
Position Responsibilities
- Conduct desk research on new business prospects and source relevant contact and company data
- Conduct prospecting activity to include outbound calls, emails, LinkedIn outreach and attending networking and industry events to build a pipeline of sales qualified leads and meetings
- Work with internal and partner marketing and sales teams to conduct co-marketing and co-business development initiatives
- Maintain a library of sales collateral e.g. case studies and articles, to use in communication with prospects
- Keep up to date with key trends and pain points within digital marketing and ecommerce
- Conduct initial discovery calls to uncover pain points and identify potential Columbus services to address prospect pain points
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