Note: The job is a remote job and is open to candidates in USA. The American Heart Association is seeking a Writer, Campaign Messaging to join its Content and Channel Strategy Team. The role develops audience-centered campaign messaging, concepts, email communications, and newsletters that drive engagement, conversions, and meaningful audience connections through personalization and strategic communication.
Responsibilities
- Develop campaign messaging, concepts, and communication frameworks that support organizational priorities and audience engagement goals
- Partner with strategists, marketers, and stakeholders to shape campaign messages that resonate with specific audience segments
- Write, edit, and proof high-volume email communications supporting campaigns, events, programs, and organizational initiatives
- Create compelling email copy designed to increase engagement, registrations, participation, and other conversion-focused outcomes
- Develop messaging that can be adapted for audience segments, ensuring relevant and personalized experiences
- Apply knowledge of personalization strategies to create content that aligns with audience interests, behaviors, and needs
- Write and edit promotional communications supporting Scientific Sessions, Healthy Living, Lifelong Learning, and other programs for healthcare professionals, researchers, and consumer audiences
- Produce recurring consumer newsletter content that is engaging, clear, and aligned with brand standards
- Develop promotional and recap newsletters for scientific council audiences, highlighting key events, achievements, and upcoming opportunities
- Create clear calls-to-action and messaging that encourage audience engagement and response
- Collaborate with marketing, content, and stakeholder teams to ensure messaging remains consistent with campaign objectives
- Self-edit and provide final proofing to ensure accuracy, quality, and attention to detail
- Use audience insights and performance feedback to strengthen messaging effectiveness over time
- Stay current on trends in email marketing, personalization, audience engagement, and campaign communications
- Other projects as assigned
Skills
- • Bachelor's degree or equivalent. Typically requires less than two (2) years of related work experience
- • Proven experience developing campaign messaging and audience-focused communication strategies
- • Success in creating email content that supports engagement, conversion, and audience participation goals
- • Understanding of audience segmentation and personalization principles
- • Ability to translate complex information into clear, concise, and compelling communications
- • Experience writing for both consumer and professional audiences
- • Strong editing, proofreading, and quality-control skills
- • Ability to manage multiple communication projects and deadlines simultaneously
- • Experience collaborating with marketers, strategists, and subject matter experts
Benefits
- The flexibility to work remotely.
- Access to Heart U, the Association’s award-winning corporate university, as well as additional training and support, locally.
- Annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
- Medical, dental, vision, disability, and life insurance.
- A robust retirement program that includes an employer match and automatic contribution.
- An employee assistance program, employee wellness program, telemedicine, and medical consultation.
- Employee Resource Groups (ERG).
- A professional mentoring program, including mentor/mentee opportunities.
- Heart U, the Association’s national online university, with more than 100,000 resources designed to meet employee needs and busy schedules.
- Paid Time Off (PTO) at a minimum of 16 days per year for new employees; the number of days will increase based on seniority level.
- A total of 12 paid holidays off each year, including several days off at the end of the year.
- Tuition Assistance providing financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
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