Note: The job is a remote job and is open to candidates in USA. Mutual of Omaha is seeking an Email Marketing Program Manager to support its Life Insurance Solutions Marketing team. The role builds, optimizes, and scales email campaigns and automated journeys using Salesforce Marketing Cloud, leveraging data, personalization, integrations, and technical troubleshooting to deliver effective customer and broker communications.
Responsibilities
- Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud, ensuring each campaign runs smoothly from setup to send
- Use data and advanced ESP capabilities to create dynamic, personalized content that delivers meaningful customer experiences
- Use Salesforce Marketing Cloud in combination with other systems to improve efficiency, strengthen capabilities, and support evolving marketing strategies
- Translate business goals into scalable automation solutions, documenting and sharing best practices to drive consistency across the team
- Troubleshoot technical and deliverability issues to ensure strong inbox placement and maintain Mutual of Omaha’s trusted email reputation
Skills
- Applicants for this position must not now, nor at any point in the future, require sponsorship for employment
- At least 2 years of hands-on experience in Salesforce Marketing Cloud (Journey Builder, Automation Studio, triggered sends) and a deep understanding of how to build complex automated programs
- Proficiency with HTML, CSS, and AMPscript, with the ability to develop responsive, data-driven emails
- Strong knowledge of email marketing best practices, testing, and compliance standards such as CAN-SPAM and CCPA
- Excellent cross-functional collaboration skills, with the ability to work alongside creative and technical teams to bring campaigns from concept to inbox while meeting brand and regulatory standards
- Strong prioritization and problem-solving skills, with the focus to keep pace without sacrificing accuracy
- You promote a collaborative culture, value different ideas and opinions, and listen courageously, remaining curious in all that you do
- Able to work remotely with access to a high-speed internet connection and located in the United States or Puerto Rico
- 3+ years of Salesforce Marketing Cloud experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; or equivalent professional experience
- Familiarity with SQL for building and segmenting data extensions in Salesforce Marketing Cloud
- Experience working with APIs or system-to-system integrations that support automation at scale
- Experience creating dynamic email solutions with tools such as Movable Ink
- A background in digital marketing strategy or the financial services industry, bringing a deeper understanding of audience behavior and customer engagement
Benefits
- Annual bonus opportunity
- 401(k) plan with a 2% company contribution and 6% company match
- Vacation, personal time and paid holidays
- Remote work
Company Overview