Note: The job is a remote job and is open to candidates in USA. The medical device company is seeking a Website Content Specialist to support its digital marketing team and improve consumer and healthcare professional web experiences. The role manages website content and projects, coordinates stakeholders and approvals, supports SEO and quality assurance, and analyzes user behavior to optimize digital experiences.
Responsibilities
- Support day-to-day management and maintenance of consumer and healthcare professional websites
- Build, update, and publish website content within a content management system
- Help execute landing pages, website updates, campaign-related changes, and other digital initiatives
- Review incoming website requests and help determine the best approach based on user experience and business needs
- Think critically about how content and functionality will appear across desktop and mobile experiences
- Partner closely with the Website Marketing Lead to continually improve the overall digital customer experience
- Manage and organize incoming website requests across project management and development platforms
- Track projects, priorities, approvals, dependencies, deadlines, and outstanding action items
- Coordinate between internal marketing teams and external web development partners
- Help translate marketing requests into clear website tasks and keep projects moving from intake through launch
- Participate in recurring planning, sprint, review, and website project meetings
- Prepare website updates for internal quality assurance and approval processes
- Coordinate reviews across marketing, content, legal, regulatory, and other stakeholders
- Track requested revisions and ensure updates are completed accurately before publication
- Review website changes for content accuracy, links, functionality, formatting, and mobile experience
- Document issues and partner with development resources to resolve them
- Help manage the ongoing SEO work queue in partnership with external SEO specialists
- Implement and coordinate website optimization recommendations
- Support updates involving metadata, internal linking, page structure, and other on-page SEO elements
- Understand foundational SEO concepts such as organic search, paid search, search engine behavior, and metadata
- Help ensure SEO projects continue progressing through review and implementation
- Review behavioral website data such as heat maps and session recordings
- Identify interesting user behaviors, trends, or friction points and bring insights forward to the broader team
- Support ongoing website testing and optimization initiatives
- Help the team better understand how users interact with digital experiences and where improvements may be possible
Skills
- Approximately 2+ years of experience in digital marketing, website marketing, website operations, web production, or a related field
- Hands-on experience working with websites and a strong understanding of how modern digital experiences should function
- Experience working within a content management system (CMS)
- Foundational understanding of digital marketing and the customer journey
- Basic knowledge of SEO concepts and website optimization
- Strong project management, organization, and follow-through
- Ability to manage multiple projects, requests, and stakeholders simultaneously
- Strong attention to detail and comfort working within structured approval processes
- Ability to look beyond simply completing a request and consider the overall user experience
- Curiosity and an interest in learning more about website strategy, testing, analytics, and optimization
- Strong written and verbal communication skills
- Candidates should be comfortable working collaboratively during Central Time business hours
- Experience with Contentful or another enterprise/headless CMS
- Experience with Asana, Azure DevOps , or similar project management and workflow tools
- Experience working with external website development agencies or technology partners
- Familiarity with website QA and regulated content approval processes
- Experience within medical device, healthcare, pharmaceutical, or another regulated industry
- Exposure to heat mapping, session recording, or behavioral analytics tools
Benefits
- Remote/Work from home
- Full benefits (health, dental, vision, PTO, 401K)
- Contract with strong potential for contract-to-hire
Company Overview