Note: The job is a remote job and is open to candidates in USA. Frontline Data Solutions provides EHS software that helps manufacturers, industrial companies, and complex operations manage safety compliance, training, change management, and contractor oversight. The SEO & AEO Content Manager will own the content strategy and execution to improve the company’s visibility in search engines and AI research tools, while creating content, managing SEO operations, building authority, using AI-powered workflows, and reporting on revenue-related performance.
Responsibilities
- Own the SEO and AEO content plan. Build a content roadmap based on how Frontline's buyers (EHS, Operations, and HR leaders in manufacturing and industrial settings) search for information and ask questions. Prioritize initiatives based on business impact
- Create on-site content that ranks and gets cited. Write and oversee blog posts, comparison and category pages, technical explainers, FAQs, and landing pages. Structure content for both traditional search rankings and AI extraction using answer-first formatting, clear topic and entity structures, schema markup, and year-stamped information
- Build off-site authority and AI citations. Develop an off-site program that increases Frontline's presence across review sites, directories, and industry publications that AI engines frequently reference. Coordinate with subject matter experts to build and execute Reddit and community-based campaigns
- Run AI-powered content operations. Use tools such as Claude and Claude Code to accelerate research, drafting, optimization, and content repurposing. Build repeatable, agentic workflows that increase output while maintaining high quality standards
- Own SEO execution and hygiene. Manage keyword research, on-page optimization, internal linking, and content refreshes. Identify technical SEO issues affecting crawlability, indexing, and rankings, and partner with web and engineering teams to resolve them
- Measure and report. Track and report on the metrics that matter most to revenue, including qualified organic traffic, AI citation share of voice, demo requests, and sourced pipeline. Provide the CMO and leadership team with regular performance updates and insights, along with recommendations for continuous improvement
Skills
- 4+ years of content creation experience in B2B SaaS environments, with hands-on WordPress experience
- Experience creating content for technical and operational B2B buyers
- Proven track record of developing content programs that drive top-of-funnel growth and demand generation performance
- Comfortable partnering with Sales, Product, and Customer Success teams
- Strong working knowledge of AI tools for content creation, research, optimization, and operational workflows
- Experience using WordPress and HubSpot for publishing, Google Search Console and HubSpot for funnel and lifecycle reporting, and GA4 for website analytics and performance tracking
- Alternatively, the ability to quickly learn and navigate a technical, regulated B2B environment
- Familiarity with EHS, industrial safety, manufacturing, or compliance software markets is a plus
Company Overview