Note: The job is a remote job and is open to candidates in USA. Opal Group organizes virtual and live conferences for executives and decision-makers across various industries. The Webmaster & Digital Marketing role manages website administration, technical performance, SEO, analytics, marketing technology, social media, and digital campaigns to improve traffic, engagement, lead generation, registrations, and marketing performance.
Responsibilities
- Manage the day-to-day administration of company websites and content management systems
- Create and update event pages, landing pages, speaker and sponsor information, forms, navigation, redirects, images, documents, and other website content
- Monitor website uptime, speed, mobile responsiveness, Core Web Vitals, broken links, crawl errors, and technical performance
- Troubleshoot website, form, display, tracking, and integration issues
- Manage or coordinate website hosting, domains, DNS, SSL certificates, backups, staging environments, plugins, themes, security updates, and user permissions
- Perform website quality assurance across major devices and browsers
- Make basic website changes using HTML and CSS and coordinate advanced development work when required
- Support website accessibility, privacy, cookie-consent, and security requirements
- Monitor and manage website crawling and indexing through Google Search Console, including XML sitemaps, URL inspection, robots.txt directives, canonical tags, redirects, crawl errors, and excluded or duplicate pages
- Diagnose and resolve technical issues that prevent website pages from being discovered, crawled, indexed, or properly displayed in search results
- Manage Google AdSense implementation, account configuration, ad placements, policy compliance, performance monitoring, and troubleshooting where applicable
- Execute technical and on-page SEO initiatives, including keyword research, metadata, headings, internal linking, structured data, image optimization, sitemaps, redirects, and indexing
- Monitor organic traffic, search rankings, crawl activity, search visibility, and indexing performance
- Work with Marketing teams to optimize event and company content for search visibility and user engagement
- Identify opportunities to improve landing pages, forms, calls to action, registration paths, and conversion rates
- Conduct tests and recommend website improvements based on analytics, user behavior, and campaign results
- Manage the social media content calendar and coordinate the drafting, scheduling, and publishing of company and event-related content
- Support organic and paid social media campaigns, audience targeting, tracking, testing, and reporting
- Coordinate campaign graphics, videos, copy, links, and related materials with internal or external resources
- Monitor social engagement, referral traffic, campaign conversions, comments, messages, and brand activity
- Build and support coordinated digital campaigns across websites, social media, email, CRM, and marketing automation platforms
- Implement campaign tracking using UTMs, conversion events, pixels, and standardized naming conventions
- Configure and maintain website analytics, tag management, conversion tracking, search-performance, and reporting platforms
- Develop dashboards and reports covering website traffic, SEO, user behavior, lead generation, registration activity, social media, and campaign effectiveness
- Analyze data, identify trends, and provide actionable recommendations to improve digital performance
- Administer and support marketing technology tools, CRM integrations, marketing automation, forms, tracking systems, and related workflows
- Monitor data quality and ensure the accuracy and consistency of marketing performance metrics
- Document processes, platform configurations, tracking standards, workflows, and system requirements
- Coordinate website and marketing technology projects from planning through implementation
- Manage relationships with website, hosting, marketing, and technology vendors as needed
- Configure, maintain, and optimize Google Analytics 4, Google Tag Manager, Google Search Console, and related tracking tools
- Establish and maintain GA4 events, conversions, audiences, campaign tracking, and reporting for website forms, event registrations, downloads, inquiries, and other important user actions
- Validate analytics and advertising tags to ensure data is collected accurately across websites, landing pages, forms, and registration paths
- Develop Google Analytics dashboards and reports covering traffic sources, user behavior, conversions, engagement, campaign performance, and website trends
- Monitor Google AdSense metrics, including impressions, click-through rates, page revenue, ad performance, and policy notifications
Skills
- 3+ years of hands-on experience in website administration, digital marketing, SEO, analytics, marketing technology, or a related role
- Hands-on experience administering WordPress or a comparable content management system
- Experience creating and maintaining website pages, landing pages, forms, navigation, redirects, and digital content
- Experience with website analytics, tag management, search-performance, dashboard, and reporting platforms
- Strong understanding of technical SEO, on-page SEO, website optimization, user experience, and conversion principles
- Experience managing business social media accounts, publishing calendars, campaign tracking, and performance reporting
- Familiarity with CRM systems, marketing automation, and website integrations
- Proficiency in Excel and data-visualization or dashboard tools
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
- Advanced English skills in verbal and written communication are required
- Ability to manage multiple priorities and assignments in a fast-paced environment
- Strong attention to detail, organization, documentation, and follow-through
- Self-motivated and able to work independently while collaborating effectively with Marketing, Technology, Sales, and Operations teams
- Hands-on experience with Google Analytics 4, including event tracking, conversion configuration, traffic-source analysis, user-behavior reporting, and dashboard development
- Experience with Google Search Console, website crawling, XML sitemaps, indexing, URL inspection, robots.txt, canonicalization, redirects, and troubleshooting search-coverage issues
- Experience implementing and validating website tracking through Google Tag Manager
- Experience configuring, managing, or supporting Google AdSense, including ad placement, reporting, troubleshooting, and policy compliance
- Working knowledge of HTML and CSS; basic JavaScript knowledge is preferred
- Bachelor's degree in Marketing, Information Technology, Digital Media, Data Analytics, Business, or a related field—or equivalent practical experience
- Experience with website hosting, DNS, SSL certificates, backups, security, and staging environments
- Experience managing paid social media or paid search campaigns
- Experience with event marketing, conference websites, registration systems, or lead-generation campaigns
- Familiarity with accessibility, privacy, cookie-consent, and digital security practices
- Basic graphic-editing or design-platform experience
- Portfolio or work samples demonstrating relevant experience with website management, SEO, analytics, social media, or digital marketing campaigns are preferred
Benefits
- 100% remote work environment with occasional travel to on-site conferences (based on position)
- Paid Time Off (available after 90 days), including Vacation Days, Sick Leave, Compensatory Time, One Wellness & Wellbeing Day, One Floating Holiday, and One Religious Observance Day per year
- Paid federal holidays with early release the day prior
- Summer Fridays
- All travel-related expenses covered for onsite events, including flights, hotel accommodations, and meals
Company Overview
Company H1B Sponsorship