Note: The job is a remote job and is open to candidates in USA. Doppel is on a mission to stop social engineering attacks before they cause harm, protecting companies and customers from phishing and brand abuse. As a Web Product Manager, you will own the strategy and evolution of web experiences, ensuring they communicate value and drive business outcomes.
Responsibilities
- You will audit our current site and identify gaps across product, features, use cases and industry pages
- You’ll define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs
- Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health
- You will translate product positioning and messaging into compelling, web-native experiences
- You’ll collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context
- Act as the voice of the web user, ensuring messaging is optimized for readability, searchability, and conversion
- You will lead the creation of new pages from concept to launch
- This includes shaping content, defining structure, and developing wireframes that effectively communicate complex ideas and guide users to action
- Ensure all new pages meet best practices for performance, accessibility, and SEO
- You will work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch
- You’ll proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight
- You will regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms
- Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation
- You’ll iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets
Skills
- 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth
- Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites
- Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies
- Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO)
- Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility
- Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices
- A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results
- Experience working in a high-growth SaaS environment
- Good eye for design
- Prior experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web channels
Benefits
- Meaningful equity so you share in Doppel’s success
- [Remote first culture with flexibility built in]
- Mission-Critical Work: Join a category-defining company that is genuinely changing the way organizations handle digital defense.
- Ownership & Impact: You’ll have the autonomy to shape our advocacy strategy and build the blueprint for how we highlight customer success.
- A High-Performance Culture: We offer a remote-first environment that values intellectual curiosity, rapid execution, and a healthy work-life balance.
- Flexible PTO, comprehensive health benefits, parental leave, and more
- A high growth environment where your work has immediate impact and visibility
Company Overview
Company H1B Sponsorship