Note: The job is a remote job and is open to candidates in USA. Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. The Web Marketing Manager is responsible for the strategic management, optimization, and day-to-day operations of a portfolio of digital properties, working cross-functionally to enhance website performance and customer experience.
Responsibilities
- Drive continuous improvements to CMS architecture, website performance, accessibility, mobile responsiveness, and overall digital experience
- Partner with business stakeholders and technical teams to define and prioritize website enhancements and new functionality
- Collaborate with Digital SMEs to ensure seamless integrations with CRM, marketing automation, analytics, and other enterprise marketing technologies
- Evaluate emerging web technologies and recommend solutions that improve scalability, security, performance, and customer experience
- Lead website information architecture and content strategy in partnership with Marketing stakeholders
- Establish governance processes that ensure consistent navigation, messaging, visual identity, and content quality across all web properties
- Develop and maintain web publishing standards, CMS workflows, content lifecycle management, and editorial governance
- Ensure all website content remains accurate, compliant, and aligned with brand guidelines and regulatory requirements
- Monitor website performance and user behavior using analytics platforms to identify opportunities for optimization
- Lead UX research, usability testing, A/B testing, and conversion rate optimization initiatives to improve customer engagement and business outcomes
- Develop and execute SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve organic visibility and discoverability across traditional search engines and AI-powered search experiences
- Partner with Analytics and Paid Media teams to measure website performance, identify growth opportunities, and optimize user journeys
- Establish KPIs and regularly report website health, traffic, engagement, conversion performance, and optimization results
- Manage day-to-day website operations, including content publishing, landing page development, functionality enhancements, bug resolution, compliance updates, CMS administration, and release planning
- Coordinate end-to-end web initiatives from intake through launch by partnering with Brand Marketing, Digital Product, Engineering, Customer Service, Marketing Automation, Paid Media, Analytics, Compliance, and MLR teams
- Partner with the Digital Delivery leader to define project scope, timelines, priorities, milestones, resource plans, and risk mitigation strategies
- Partner with web development resources to ensure projects are delivered on time, within budget, and according to quality standards
- Maintain website documentation, governance processes, release notes, and best practices to support scalable operations
Skills
- Bachelor's degree in Marketing, Digital Marketing, Business, Communications, Computer Science, or a related field
- 5+ years of experience managing enterprise websites, digital marketing programs, or web product initiatives
- Familiar with resource planning with 3+ years of experience leading web dev and web design teams or external agency to execute on web products
- Experience managing CMS platforms such as Adobe Experience Manager (AEM), Sitecore, WordPress, or similar enterprise CMS platforms
- Working knowledge of website technologies including HTML, CSS, JavaScript, SEO best practices, and web accessibility standards
- Experience using web analytics platforms such as Google Analytics 4 (GA4), Adobe Analytics, or similar
- Experience managing cross-functional digital projects involving marketing, IT, creative, and customer service teams
- Fluent with project management system such as Jira, Monday.com, Asana etc. to collaborate with cross-functional teams
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Excellent communication and stakeholder management skills
- Bachelor's degree in Marketing, Communications, MIS or equivalent relevant experience
- Understanding of lead routing from a multi-channel marketing approach
- Ability to manage time effectively and balance multiple projects at the same time while navigating changing priorities
- Resourceful in solving problems with limited resources
- Proactive problem solver with a positive attitude, even under pressure and with conflicting priorities
Benefits
- Flexible PTO
- Holidays
- Parental leave
- Generous healthcare benefits
- HSA match
- 401k match
- Employer paid life and disability insurance
- Pet insurance
- Wellness discounts
Company Overview
Company H1B Sponsorship