Note: The job is a remote job and is open to candidates in USA. The University of Iowa's Office of the Provost provides academic leadership and is hiring a Web Content Strategist to lead web strategy and digital communications across a portfolio of affiliated websites. The role develops and optimizes accessible, user-centered digital content, uses analytics to improve website performance, and consults with campus partners while managing multiple web initiatives.
Responsibilities
- Lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university's priorities
- Develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost
- Plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices
- Serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects
- Develops and manages digital communications that support institutional priorities, including website content, news stories, executive communications, newsletters, and email communications
- Helps advance major university initiatives through effective digital storytelling, content planning, and continuous optimization of the Provost organization's digital presence
- Monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience
- Participates in implementing major marketing programs and initiatives. Recommends technology to support marketing function
- Oversees marketing tasks and activities
- Coaches on the development strategy for specific markets and specific products
Skills
- Bachelor's degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise
- Minimum 1 year working in web content strategy, digital communications, marketing, or a related field
- Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar)
- Experience writing and editing digital content for websites and other online communication channels
- Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements
- Experience managing multiple projects simultaneously while balancing competing priorities and deadlines
- Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives
- Excellent written, editing, and verbal communication skills
- Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives
- Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions
- Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders
- Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team
- Commitment to creating accessible, user-centered digital experiences
- 2-4 years working in web content strategy, digital communications, marketing, or a related field
- Experience conducting website content audits, content governance, or information architecture projects
- Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices
- Basic knowledge of HTML and CSS
- Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar)
- Familiarity with generative AI tools used to support digital content development
- Prior experience working in an academic or higher education environment
- Knowledge and experience with university policies, procedures as related to position, and/or brand standards
Benefits
- This position is eligible for remote work within Iowa.
- Exceptional health coverage.
- University-paid life insurance.
- Robust retirement plans.
- Generous leave policies.
- 24/7 support services.
- Well-being resources.
- Access to UI Health Care specialists.
- Advanced training.
- Leadership development.
- Tuition assistance.
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