Note: The job is a remote job and is open to candidates in USA. Stratus is a market leader in brand implementation and maintenance, helping recognized brands maintain consistent physical and digital presence across their locations. The Vice President of Sales will translate growth strategy into sales execution, lead a high-performing sales organization, drive new and expanded national accounts, and deliver profitable revenue growth.
Responsibilities
- Translate Stratus’ sales strategy and annual growth objectives into clear execution plans, priorities, targets, and sales activity
- Drive new logo acquisition, national account expansion, cross-selling, and share-of-wallet growth across Stratus’ capabilities
- Establish a consistent operating cadence for pipeline generation, opportunity progression, forecasting, account planning, and sales performance reviews
- Create clear expectations for prospecting, customer engagement, opportunity development, conversion, and revenue delivery - and hold leaders and sellers accountable for results
- Identify gaps to plan early, diagnose root causes, and implement corrective actions to keep the organization on track
- Personally engage in strategic pursuits, major customer meetings, executive presentations, RFPs, negotiations, and high-value opportunities as needed to accelerate growth
- Lead, coach, and develop a high-performing sales team with a strong focus on accountability, productivity, execution, and results
- Set clear performance standards, territories, account ownership, goals, and success measures for the sales organization
- Use data and CRM insights to manage performance, including pipeline coverage, win rates, sales cycle, revenue attainment, account penetration, margin, activity, and salesperson productivity
- Provide direct, timely coaching and performance feedback; recognize strong performance and address underperformance with urgency
- Build bench strength and capability across the team through hiring, development, succession planning, and ongoing sales coaching
- Create a culture that balances strategic thinking with a bias for action, customer focus, collaboration, and consistent follow-through
- Ensure opportunities are qualified, accurately valued, actively progressed, and supported by clear close plans
- Improve forecast accuracy and sales visibility by establishing strong pipeline hygiene and disciplined CRM utilization
- Partner with Finance, Operations, Estimating, Sales Engineering, and other functions to develop competitive, executable, and financially attractive customer solutions
- Provide leadership on pricing and deal structure to balance customer value, competitiveness, revenue growth, and margin
- Use win/loss insights, customer profitability, market data, and sales performance trends to continuously improve commercial effectiveness
- Partner closely with Operations, Finance, Marketing, Customer Success, and other leaders to ensure sales commitments can be executed successfully across Stratus’ national footprint
- Create strong handoffs from sale to implementation and help resolve cross-functional barriers that could impact customer experience, speed, or growth
- Build executive-level relationships with large national and multi-location customers and serve as a senior escalation point for strategic opportunities
- Bring customer and market insights back into the organization to influence service development, go-to-market priorities, and future growth opportunities
- Maintain a strong focus on profitable growth, customer retention, long-term account value, and scalable execution
Skills
- * 12+ years of progressive B2B sales experience, including significant leadership experience managing enterprise or national account sales teams
- * Proven track record of translating sales strategy into execution and delivering sustained revenue growth against aggressive goals
- * Demonstrated success building accountability, improving sales discipline, strengthening pipeline performance, and increasing seller productivity
- * Experience selling to large national, multi-site, multi-location, or Fortune 1000 organizations
- * Strong experience managing complex B2B sales cycles involving multiple stakeholders, RFPs, contracts, pricing, implementation requirements, and cross-functional coordination
- * Demonstrated ability to lead from the front - comfortable operating at both the strategic and tactical levels and personally stepping into important deals, customer conversations, and performance issues
- * Strong financial and commercial acumen, including experience with pricing, margins, forecasting, contracts, and customer profitability
- * Strong executive presence, communication skills, and ability to build credibility with senior customer and internal stakeholders
- * Highly accountable, action-oriented leadership style with the ability to create urgency, simplify priorities, and drive consistent follow-through
- This position requires travel as an essential function of the role to support in-person interaction with customers, field partners, and business stakeholders. Travel may be conducted via automobile, air, or other modes of transportation and may include overnight stays as needed
- * Bachelor's degree in Business, Marketing, Finance, Operations, or equivalent work experience preferred
- MBA or advanced degree a plus
- * Experience in a business that manufactures, produces, installs, distributes, or services physical products or asset-based solutions is strongly preferred
- Relevant backgrounds may include signage, printing and graphics, HVAC, lighting, facilities services, building products, construction services, equipment, fixtures, or similar industries a plus
- Bachelor's degree in Business, Marketing, Finance, Operations, or equivalent work experience preferred
- MBA or advanced degree a plus
- * Experience in a business that manufactures, produces, installs, distributes, or services physical products or asset-based solutions is strongly preferred
- Relevant backgrounds may include signage, printing and graphics, HVAC, lighting, facilities services, building products, construction services, equipment, fixtures, or similar industries a plus
Benefits
- Supportive, collaborative work environment
- Career growth and advancement opportunities
- Tuition reimbursement program
- Regular coaching, feedback, and mentorship to support growth
- Competitive medical, dental, and vision insurance coverage
- Health Savings Accounts with employer contributions
- Flexible spending accounts for healthcare and dependent care
- Employee Assistance Program
- Weekly pay schedule
- 401(k) with employer match
- Company-paid life insurance
- Company-paid short- and long-term disability coverage
- Generous paid time off and company holidays
- Volunteer Time Off
- Paid parental leave
Company Overview