Note: The job is a remote job and is open to candidates in USA. MERGE is a marketing and technology agency focused on health and wellness, using storytelling, technology, and AI to create human-centered brand engagement. The Vice President, Pharma Media will lead media strategy and delivery for pharmaceutical accounts, with a focus on HCP and DTC audiences, client growth, integrated planning, measurement, and team mentorship.
Responsibilities
- Lead media strategy and senior client relationships for complex pharma accounts, keeping a primary focus on HCP audiences and integrated HCP/DTC programs
- Craft sophisticated audience strategies—including segmentation, channel roles, sequencing, and optimization—that turn client business goals into measurable media outcomes
- Partner with data and practice leads across Applied Intelligence, Discoverability, Programmatic, and Social to build fully integrated media plans and apply advanced measurement approaches (like MMM, attribution, and patient-level data) effectively
- Identify opportunities to grow existing accounts by introducing MERGE’s differentiated offerings, such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting
- Support new business pitches and mentor internal account/strategy teams, setting a high standard for strategic rigor, client service, and commercial growth
- Maintain a strong pulse on emerging media channels, pharma marketing shifts, changing HCP behaviors, and evolving technology
Skills
- You bring 10+ years of media experience with substantial expertise in pharma marketing and HCP strategy
- You stay continuously curious about the broader landscape—from AI and search to privacy and emerging channels—adapting your approaches as client needs and technology evolve
- You understand how advanced data, patient-level insights, MMM, and attribution models strengthen media decisions. You don't need to build the models yourself, but you know how to ask the right questions, interpret results, and put data to work
- You thrive in cross-functional environments, readily bringing together media, analytics, and activation specialists around a unified plan without letting ego get in the way
- You have strong commercial instincts for account growth and can distill complex media, audience, and measurement concepts into clear, persuasive stories for executive clients
- Location: This role may be based in any MERGE office location or performed remotely within the United States
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States
- Experience spanning both HCP and DTC—as well as oncology—is a major plus
- Prior hands-on experience in programmatic, paid social, search, SEO/GEO, or executing integrated HCP/DTC oncology programs is valuable, though not required
Benefits
- This role may be based in any MERGE office location or performed remotely within the United States.
- Meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays
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