Note: The job is a remote job and is open to candidates in USA. Equals 5 is a pharmaceutical marketing and media platform that provides deterministic healthcare provider targeting and measurement across social and programmatic channels. The VP, Media & Platform Partnerships will lead direct-to-brand sales, building pipeline, closing new pharmaceutical brand accounts, expanding existing relationships, and presenting EQ5’s platform and media capabilities to brand-side marketing teams.
Responsibilities
- New business development – identify, prospect, and close net-new revenue opportunities directly with pharmaceutical brand marketing teams
- Revenue accountability – own the direct-to-brand number, with accurate, data-driven forecasting and pipeline visibility in Pipedrive
- Full deal-cycle ownership – lead end-to-end deal cycles from initial outreach through close, including proposal development, commercial negotiation, and contracting
- Warm-door access – bring and activate existing, active relationships with pharma brand teams to open doors and initiate high-value conversations
- Executive relationships – build senior-level relationships with Brand Directors, Marketing VPs, and other client-side decision-makers across target therapeutic areas
- Multi-brand expansion – convert single-brand engagements into multi-brand, multi-therapeutic-area partnerships as trust and results compound
- Executive presentation – present the EQ5 platform and capabilities – deterministic NPI-level HCP targeting, PLD reporting, and provable audience quality – with clarity, confidence, and strategic insight to brand-side marketing leadership
- Competitive differentiation – articulate EQ5's value versus DeepIntent, PulsePoint, and other adjacent players in terms brand teams care about most: measurable script lift, HCP-level attribution, and walled-garden-free reporting
- Tailored proposals – collaborate with Sales Support, Product, and Data/Identity teams to translate brand marketing objectives into proposals that align with client goals
- Market fluency – stay current on healthcare marketing trends, digital innovation, and evolving client needs in HCP engagement
- Category presence – represent EQ5 at industry events and brand-side marketing forums to build pipeline and category credibility
Skills
- • 6+ years in pharma brand marketing, healthcare media, or martech sales, with a proven track record selling directly to pharmaceutical brand teams – not exclusively through agencies
- • Existing, active relationships with senior brand-side marketing contacts – Brand Directors, Associate Directors, VPs of Marketing – across one or more therapeutic areas (must-have)
- • A track record closing net-new brand-direct business and expanding existing brand relationships into multi-brand, multi-year partnerships
- • Deep fluency in pharma media and identity concepts: Deterministic vs. probabilistic matching, HCP targeting, PLD reporting, script-lift measurement, and walled-garden vs. open-web data
- • Comfortable navigating a hybrid brand-direct / agency-mediated sales model – coordinating with agencies of record where relevant rather than working around them
- • Excellent presentation and written communication skills, with a bias toward clear, concise, non-hyperbolic messaging
- • Self-starter mentality – comfortable building brand-direct pipeline largely from your own network and prospecting, with a passion for growth and building meaningful partnerships
Benefits
- Uncapped commission on agency-channel revenue
- Health, dental, and vision insurance
- Remote work environment (US)
- Opportunity to build a function from the ground up at a high-growth healthcare technology company
Company Overview