Note: The job is a remote job and is open to candidates in USA. BarkleyOKRP’s MissionOne Media is its integrated media practice focused on audience-first media strategies that drive measurable business growth. The VP, Media Planning serves as a senior client leader and strategic account lead, guiding integrated media strategy, client relationships, team development, financial discipline, and media-led growth across assigned accounts.
Responsibilities
- Lead development of integrated media strategies across assigned accounts
- Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
- Ensure all deliverables align to that strategic direction and business objectives
- Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
- Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
- Serve as senior day-to-day strategic contact for clients
- Lead key client communications and presentations
- Build trusted relationships with senior client stakeholders
- Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
- Bring proactive media ideas that sharpen and enhance creative impact
- Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod
- Clearly delegate work while maintaining visibility into account health and team workload
- Protect focus and prioritization within the pod structure
- Provide direct, actionable feedback to elevate strategic rigor and team performance
- Build capability within the team, reducing unnecessary senior executional dependency over time
- Oversee media budgets and ensure disciplined financial management
- Maintain visibility into team bandwidth and staffing needs
- Identify workflow or process inefficiencies and implement improvements
- Partner with Activation and Finance to ensure seamless execution and billing accuracy
- Identify and drive organic growth opportunities rooted in strategic insight
- Contribute meaningfully to new business efforts as the media lead
- Apply marketplace insights to strengthen account-level strategy and team output
Skills
- Bachelor's degree or equivalent experience
- 8+ years of media planning experience, including team leadership
- Proven experience leading integrated planning across channels
- Strong financial and media math proficiency
- Executive-level presentation and storytelling skills
- Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.)
- Strong cross-functional collaboration skills
Benefits
- Multiple health insurance options
- Flexible PTO
- Life insurance
- 401K
Company Overview