Note: The job is a remote job and is open to candidates in USA. Dentsu is a global marketing and advertising services company. The VP, Marketing Effectiveness leads a large cross-client analytics team, owns successful client delivery, and establishes the team’s strategic vision. The role oversees measurement strategies, analytics initiatives, new business development, talent growth, and thought leadership.
Responsibilities
- Leads a cross-functional team performing and delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis)
- Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value/impact
- Steward development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders
- Empowers direct reports to own their client, relationships, and projects
- Maintains positive, collaborative partnerships with internal stakeholders and clients
- Acts as the senior most point of contact point of contact for Marketing Effectiveness, adapting to business challenges with agility and direction
- Exhibits strong analytical, project management, storytelling and communication skills
- Leads new business efforts to enable business growth and development (new and existing accounts)
- Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
- Interacts with leadership/management teams; crafts and implements the vision
- Manages performance and career growth of junior team members and assists your junior people managers
- Recruits/retains high-performing individuals
- Provides thought leadership internally and for clients
- Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, ecommerce, web analytics or social)
Skills
- Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
- 12+ years in a quantitative business environment
- 6+ years in marketing analytics with knowledge of the media planning process
- Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
- Strong organizational skills, political instincts, and proven-leadership ability
- Demonstrates understanding of media planning and buying with a focus on media measurement and digital tracking including limitations and advantages
- Experience in data visualization (Excel, Tableau, Power BI, Datorama)
- Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
- Advanced in SQL, Python, or R
- Advanced MS Office Skills (MS Word, Excel, Powerpoint)
- Master's degree preferred
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
- This position is eligible for discretionary incentive compensation
- Remote work may be available for candidates outside a commutable range, depending on the role and business needs
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