Note: The job is a remote job and is open to candidates in USA. Commerce.com is hiring a Vice President of Marketing to lead marketing strategy for its Feedonomics business unit. The role oversees demand generation, product marketing, brand, customer advocacy, and retention, while owning marketing-sourced pipeline and revenue, the marketing P&L, and organizational leadership.
Responsibilities
- Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy into one coherent narrative and operating plan
- Define how marketing prioritizes across customer segments (including Mid Market and Enterprise), balancing near-term pipeline needs against long-term brand and category investment
- Represent marketing in company-wide strategic planning, working directly with the CMO and executive leadership team to align marketing investment with business priorities
- Own the marketing-sourced pipeline and revenue number across all segments, with full accountability for forecasting, performance, and in-flight strategy adjustments
- Set budget and resource allocation across demand generation, product marketing, brand, and retention functions, and defend that investment with clear ROI
- Partner with Sales and Finance leadership on shared revenue targets, funnel efficiency, and go-to-market alignment
- Own the company's brand positioning for Feedonomics & BigCommerce and ensure segment-level messaging (led by your team) rolls up into one consistent, differentiated market position
- Set the go-to-market strategy for major product launches and act as the executive sponsor connecting Product, Sales, and Marketing on roadmap and positioning decisions
- Ensure the voice of the customer — across every segment — is represented at the leadership table
- Set the strategy for turning customers into advocates and reducing churn through marketing-led retention and expansion programs
- Champion customer marketing as a growth lever, not a support function, and ensure it's resourced and measured accordingly. Will be measured on NPS
- Partner with Customer Success leadership on a shared lifecycle strategy from first touch through renewal and expansion
- Build, lead, and scale a marketing team, setting the standard for speed, ownership, and storytelling across the function
- Recruit, develop, and retain senior marketing leaders; build a bench of talent ready to grow into bigger roles
- Create a culture where marketing moves fast without sacrificing brand integrity, and where every leader in the org is accountable for a number, not just activity
- Serve as marketing's executive partner to Sales, Product, Customer Success, and Shared Services leadership, setting the operating model that lets segment teams move quickly
- Own marketing's relationship with the executive team and, where applicable, the Board — communicating strategy, performance, and market insight clearly and confidently
- Model the strategic thinking, storytelling, and analytical rigor you expect from every leader on your team
Skills
- 12+ years of marketing experience, including significant time in a senior leadership role owning multi-function marketing organizations (demand generation, product marketing, brand, and customer marketing/retention)
- A track record of owning a company-level pipeline or revenue number and being accountable for it at the executive level, not just within a single segment or channel
- Significant people leadership experience — you've built and scaled marketing organizations through managers of managers, and you know how to develop senior leaders, not just individual contributors
- Executive presence and communication skills — you're comfortable setting strategy in the boardroom and just as comfortable getting into the details of a campaign brief or customer story
- A track record of setting brand and go-to-market strategy that holds together across multiple segments or product lines
- Exceptional cross-functional leadership — you've operated as a true peer to Sales, Product, and Customer Success leadership, not just a marketing service provider
- Comfort operating in ambiguity at the company level — you set direction with incomplete information and adjust as the market and business evolve
- Strong business and analytical instincts — equally fluent in a board-level revenue model and a brand platform
- Experience marketing to small business and/or other core Commerce.com customer segments is a strong plus
Benefits
- Remote work arrangement
- May be eligible for variable compensation (such as bonus or commission), in accordance with local policies
- May be eligible for equity, in accordance with local policies
Company Overview