Note: The job is a remote job and is open to candidates in USA. Pavilion is a community for go-to-market professionals seeking growth and support. The Vice President of Marketing will lead the company's growth strategy, focusing on demand generation, member engagement, and brand management.
Responsibilities
- Bring demand generation expertise directly to the table: paid, SEO, and event acquisition programs, whether run in-house or supported by agencies
- Manage external agencies running paid, SEO, and event campaigns, with the credibility to evaluate and challenge their strategy rather than simply relay it
- Maintain ROI discipline and brand alignment across acquisition programs
- Test and evaluate new channels to reach GTM professionals globally
- Build and deploy AI agents and automated workflows that support marketing functions — for example, content production, segmentation, campaign reporting, and/or lead scoring
- Bring specific, namable examples of AI tools or agents you've built in past roles, along with the business impact they had (time saved, output increased, cost reduced, etc.)
- Stay ahead of emerging AI technologies and embed them into team workflows
- Create programs that drive activation, engagement, and renewal
- Partner with Sales & Success on onboarding, nurture, and milestone communications
- Develop referral and win-back campaigns that turn satisfied members into advocates
- Lead Pavilion's brand presence across web, social, events, and content
- Oversee thought leadership, PR, and storytelling that elevate Pavilion's reputation and member value
- Collaborate with Education and Community teams to highlight member success and insights
- Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth
- Translate Pavilion's mission into clear messaging across every touchpoint—from awareness through renewal
- Partner with leadership to evolve brand architecture and positioning
- Define and measure success across acquisition, retention, and member satisfaction
- Lead a small, high-performing team (3–4 people)
- Foster collaboration, accountability, and creative excellence
- Establish key marketing KPIs, dashboards, and optimization frameworks
Skills
- 8+ years in marketing, including 3–5 in leadership within membership, community, or subscription models
- Demonstrated demand generation expertise — direct, hands-on experience building and running paid, SEO, or other acquisition programs, not solely managing agencies
- Proven success in integrated brand and lifecycle marketing
- Experience managing agencies or contractors for acquisition programs
- Hands-on experience building AI agents or AI-driven workflows for marketing use cases, with the ability to name specific tools or systems built and describe their measurable impact
- Strong content and communications background; comfort with analytics and budgets
- Excellent collaboration and communication skills
- Experience in B2B SaaS or professional development
- Understanding of retention tactics, event marketing, and community storytelling
Benefits
- Performance bonus tied to acquisition, retention, and engagement
- Stock options in a profitable, mission-driven company
- Comprehensive health benefits
- Professional development budget
- Flexible, remote-friendly work environment
- Access to Pavilion membership and education
Company Overview