Note: The job is a remote job and is open to candidates in USA. Lyric is an enterprise AI platform built for supply chain optimization and decision intelligence. The company is seeking a VP of Marketing to scale its marketing function, lead demand generation, field marketing, content, and brand initiatives, and drive qualified pipeline and revenue growth. The role will also build the marketing team, establish marketing systems and infrastructure, and partner with Sales on forecasting and accountability.
Responsibilities
- Own Lyric's marketing execution across demand generation, field marketing, and content/brand, with a clear mandate to drive qualified pipeline and revenue growth
- Build and lead a modern, always-on demand generation engine leveraging AI, automation, and data to optimize channel mix, targeting, and campaign performance across the funnel, with a sharp focus on enterprise buyers
- Establish and evolve the marketing tech stack and data infrastructure, ensuring the right mix of tools for automation, lead scoring, content management, and reporting
- Define the operating cadence for Marketing, including dashboards, forecasting, and business reviews, and partner with Sales using pipeline math to align on goals, diagnose gaps, and drive accountability
- Build, develop, and coach a high-performing marketing team; evaluate talent honestly, place people in positions to succeed, and hold the organization to a high bar
- Manage external partners across PR, brand/creative, and digital to maximize quality and efficiency
Skills
- 10–15+ years of progressive marketing experience in B2B SaaS or enterprise AI/ML, with at least 5+ years building and leading marketing teams at high-growth companies
- Strong generalist background spanning demand generation, product marketing, field marketing, and content/brand, with a proven ability to connect storytelling to revenue
- Proven track record of marketing complex technical solutions to Fortune 500/1000 enterprises across the full buyer journey
- Deep knowledge of B2B buyer journeys, marketing automation, and CRM systems (e.g., HubSpot); a modern marketer who embraces experimentation and stays ahead of emerging tools and tactics
- Metrics-driven operator with a strong track record of hitting pipeline and revenue targets, and the budgeting and forecasting discipline to back it up
- Demonstrated success managing and consolidating external partners across PR, creative, and digital
- Excellent communicator and team builder who thrives in early-stage, high-visibility environments
- Location: Remote - US. Some travel is required
Benefits
- Additional variable compensation earned based on individual and business performance
- Equity in Lyric
- Remote work in the US
Company Overview