Note: The job is a remote job and is open to candidates in USA. Guardian Jobs is representing a highly successful US-founded, early-learning organisation that is investing in digital content. As the VP of Digital Content, you will lead the strategy and execution of the digital content portfolio, working to enhance brand visibility and drive enrolment.
Responsibilities
- Define and own the digital content strategy, spanning original programming, app-based experiences, and branded educational media
- Work cross‑functionally with the Marketing, Curriculum and Operations teams to ensure content drives measurable outcomes such as enrolment, brand visibility and family engagement
- Oversee distribution strategy across apps, digital platforms, in‑centre experiences and potential licensing or partnership channels
- Creating the roadmap for original programming, digital experiences and branded educational media
- Develop investment cases for new digital content initiatives, presenting recommendations and performance insights to senior leadership
- Build and lead high‑performing creative teams while managing external partners
Skills
- Significant experience in digital content, children's media or edutainment
- Creative leadership with a strong understanding of digital content monetisation strategies
- Clear appreciation of what engages young audiences
- Ability to maximise the reach and value of content across multiple platforms
- Strong grasp of digital distribution, multi-platform strategy and audience development within the pre-school entertainment space
- Confidence using data and audience insight to identify trends
- Ability to inform decision-making and translate findings into clear, actionable strategies
- Previous experience of scaling a digital content proposition within a recognised kids brand
Company Overview