Note: The job is a remote job and is open to candidates in USA. Later is hiring a VP of Creator Growth (SLG) to own and scale its sales-led affiliate creator acquisition motion across Later Influence and Mavely. The role defines creator acquisition strategy, builds GTM programs and commercial structures, and leads a team responsible for creator acquisition, activation, and retention.
Responsibilities
- Own the creator SLG strategy end to end, defining the acquisition model, segmentation, and deal economics that drive VIP and macro creator growth across Later Influence and Mavely
- Operate as a player-coach: join your team members on key VIP outbound and meetings, provide real-time coaching and strategy, and model the motion firsthand. Your job is to help your team close
- Set the annual and quarterly GTM plan for creator SLG acquisition, including team quota, deal-mix targets, and ramp expectations against company revenue goals
- Define the creator journey from first touch through activation and codifying what works into a repeatable motion
- Partner with cross functional teams to design creator-facing value propositions, pitch materials, and acquisition playbooks
- Build and run full-funnel creator acquisition campaigns spanning outbound, events, social, partnerships, and targeted paid, optimizing toward creator sign-ups, activation, and first-transaction milestones
- Own the commercial structuring on every net-new VIP signing, designing VIP bonus and VIP guaranteed flat-fee campaign deals that win the creator and protect Mavely's unit economics
- Run the SLG bonus program at the program level, owning budget, brand pairings, eligibility rules, and structural updates as the program evolves
- Lead creator segmentation and targeting, working with Data Science and Marketing Ops to identify high-potential creator cohorts on social platforms and prioritize outreach accordingly
- Partner with Marketing to develop and launch creator-specific lifecycle programs that move acquired creators from signup to active affiliate participation, reducing time-to-first-transaction
- Translate creator monetization product updates into pitch narratives that close deals, partnering with Product Marketing on enablement assets
- Own the Ambassador Program as a sales-driven pipeline engine, identifying ambassador candidates and converting them into advocates who feed creator acquisition
- Partner with the Director of Creator Growth, PLG, on the self-serve to high-touch handoff so creators ready for VIP economics get routed in cleanly
- Partner with Creator Success on the post-activation migration of VIP creators into pods, ensuring commercial context transfers cleanly
- Partner with Revenue Operations on quota construction, pipeline reporting, and attribution so creator SLG investment is tracked with the same rigor as any revenue-generating channel
- Partner with Legal and Compliance on VIP contract terms, disclosures, and jurisdictional requirements relevant to affiliate monetization
- Partner with Marketing and Product Marketing to convert wins into demand and to develop creator-facing materials that accelerate your team's motion
- Recruit, manage, and develop a SLG acquisition and activation team with deep creator economy or social platform backgrounds, holding a high bar on every hire
- Operate as a player-coach: join the team on live deals, provide real-time coaching in calls and negotiations, and model the motion firsthand rather than running disconnected enablement. Your success is measured by what the team closes, not a personal book
- Establish team operating rhythms (pipeline reviews, deal desk, weekly forecast calls) that keep the function moving quickly without losing strategic focus
- Coach to outcomes and hold the team accountable to measurable deal targets, not activity metrics
- Define the measurement framework for creator SLG, including leading indicators (outbound activity, meeting volume, response rates, qualified pipeline) and lagging indicators (net-new VIP signed revenue, average deal terms versus plan, ramp time to first VIP signing)
- Run structured experimentation across outreach messaging, deal structures, and target lists to identify what closes most efficiently, and scale what works
- Report on creator SLG performance to senior leadership on a regular cadence, translating data into clear insights and actionable recommendations
Skills
- 8+ years of experience in creator marketing, growth marketing, or GTM roles with direct responsibility for acquisition at scale
- Background at a social media platform, creator economy company, or affiliate/influencer marketing business, with firsthand understanding of how creators evaluate and adopt monetization tools
- Proven track record of building and leading sales-led or sales-assisted growth programs that drove measurable creator or partner acquisition outcomes
- Experience partnering closely with Sales teams, including building GTM playbooks, creating sales enablement materials, and aligning marketing programs to pipeline goals
- Strong data orientation: you set up measurement frameworks, define success metrics, and use performance data to make fast decisions and reallocate investment
- Experience managing and growing a team, with a track record of building high-performing, collaborative functions from relatively early stages
- Strong written and verbal communication skills in English, including the ability to present strategy and results clearly to senior leadership
- Experience with social platform creator programs (TikTok, Instagram, YouTube, Pinterest, or similar) and an understanding of what motivates creators to join and stay active in a monetization ecosystem
- Familiarity with affiliate marketing mechanics, creator monetization models, or marketplace dynamics is a meaningful advantage
Benefits
- All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Company Overview