Note: The job is a remote job and is open to candidates in USA. Tivity Health provides healthy life-changing solutions through physical activity, social and mental enrichment, and integrative health services. The Vice President, Content & Creative leads brand strategy, content vision, and creative execution across B2B and B2C audiences, managing creative teams and partnerships to deliver integrated campaigns. The role focuses on translating complex healthcare and business concepts into compelling content, strengthening brand consistency, scaling content operations, and measuring business impact.
Responsibilities
- Set creative and content strategy: Define the creative vision, content priorities, and delivery strategy across Tivity Health’s brand portfolio, aligning work to business goals, audience needs, market insights, and growth priorities. Demonstrate deep understanding and application of market, client, and product insights
- Content Leadership: Develop and execute content strategies for employer, health plan, Medicare, and consumer audiences across B2B and B2C channels. Create audience-centered messaging, sales enablement content, RFP/proposal support, broker and consultant communications, and full-funnel materials that guide health plan and employer buyers from awareness through decision-making, while strengthening engagement, conversion, and member activation
- Translate complexity into compelling content: Turn healthcare, product, and business concepts into clear, persuasive content for employers, health plans, Medicare audiences, members, and participants across the full funnel
- Brand design evolution: Own the creative vision for all Tivity Health brands, setting standards for visual identity, messaging and storytelling, partnering with internal teams and external agencies to bring it to life. Lead integrated brand campaigns, driving the overarching narrative, creative concept, and market-facing storytelling that builds preference and elevates the brand
- Build and develop creative talent: Lead, mentor, and develop a high-performing team of designers, copywriters, content specialists, and creative partners while strengthening collaboration, accountability, and cross-functional partnership. Foster innovation in creative messaging and visuals, and partner with internal teams and external agencies to realize the vision. Empower creative teams to deliver content that makes an impact
- Ensure creative excellence and compliance: Oversee campaign materials and creative assets for quality, accuracy, brand consistency, legal and editorial review, timely delivery, and effective execution across channels
- Scale content operations through AI and process: Build AI-enabled editorial workflows, templates, prompts, playbooks, and production processes that improve speed, consistency, quality, and scale without compromising creative standards
- Measure and optimize business impact: Establish KPIs, reporting routines, and feedback loops to assess brand awareness, campaign performance, content engagement, lead generation, conversion, member activation, sales enablement impact, and creative production efficiency. Use performance insights to refine messaging, improve channel effectiveness, and drive continuous optimization
Skills
- 10+ years of progressive experience in content marketing, brand storytelling, editorial strategy, thought leadership, and demand generation, with a demonstrated ability to drive measurable business impact
- Proven success leading content and creative functions serving both B2B and B2C audiences
- Preferably within healthcare, wellness, Medicare, consumer engagement, or related industries, and in multi-brand organizations
- Exceptional editorial and storytelling capabilities, with the ability to translate complex concepts into compelling narratives that build brand authority, engage audiences, and inspire action
- Deep expertise in content strategy and audience engagement, developing targeted messaging and full-funnel content aligned to distinct customer segments, buyer journeys, and business objectives
- Demonstrated success building, evolving, and stewarding brands, particularly in periods of growth, transformation, market expansion, or increased competition
- Strong people leadership experience, including leading and developing high-performing creative, content, and communications teams while fostering collaboration, accountability, and professional growth
- Experience managing external agencies, freelancers, and strategic partners, ensuring high-quality execution, operational efficiency, and alignment with brand and business priorities
- Highly effective executive communicator and influencer, with a track record of presenting creative concepts, brand strategies, and business cases that secure stakeholder alignment and support
- Strong cross-functional leadership skills, with demonstrated success partnering across marketing, product, sales, innovation, operations, and executive leadership teams to deliver integrated campaigns and business outcomes
- Fluency in modern content operations and marketing technology, including AI-enabled content creation, CMS platforms, project management systems, analytics tools, and emerging technologies, with the ability to scale content effectiveness through data-driven decision-making and innovation
Benefits
- Company bonus potential
- Medical insurance
- Dental insurance
- Vision insurance
- 401k with match
- Generous paid time off
- Free gym membership to over 13,000 fitness locations in the US
Company Overview