Note: The job is a remote job and is open to candidates in USA. HH Global is a global marketing activation partner that helps brands deliver sustainable marketing execution and measurable impact. The Vice President of Business Development will lead new business origination, manage senior client relationships, develop pipelines, negotiate complex deals, and collaborate with cross-functional teams to grow marketing activation business.
Responsibilities
- Lead and support the full sales lifecycle for marketing activation and experiential programs, from opportunity qualification through negotiation, close and transition to delivery
- Develop compelling, differentiated value propositions that integrate creative design, digital technology, strategic logistics, data-driven performance measurement and seamless campaign execution across multiple channels
- Facilitate discovery, workshops and co-creation sessions with client stakeholders to identify unmet needs and activation opportunities
- Collaborate with cross-functional teams (sales enablement, research, creative, engineering, sourcing, logistics, operations, analytics) to produce scalable proposals
- Define and negotiate contracts (MSAs, Statements of Work, risk sharing, escalation clauses) and drive internal approvals
- Drive pilot/proof-of-concept activations as a step toward scaling across regions
- Develop and maintain thought leadership in experiential/activation trends, merchandising technology, smart display, shopper behavior and materials R&D
Skills
- Significant business development/sales experience in marketing services and technology enabled marketing activation
- Proven track record closing complex, multi-market, multi-channel activation deals
- Strong financial and commercial skills
- Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria
- Deep domain knowledge in marketing activation across physical/experiential channels, retail merchandising, shop-floor execution and integration with digital measurement
- Ability to orchestrate multi-disciplinary teams to converge on proposals
- Proficiency with sustainability, materials innovation, life-cycle cost and carbon/emissions tracking
- Familiarity with digital augmentation in physical spaces: interactive displays, sensor-driven experiences, AR/VR layering, IoT-enabling POS, real-time content refresh
- Ability to anticipate and mitigate physical deployment risks
- Excellent communication, storytelling, negotiation and influencing skills
- Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing and field compliance
- Experience in large-scale RFPs, competitive pitch leadership, capture planning and bid defense
- Travel expected: ~30-50%
- Bachelor's degree in a related field preferred
- Client-side experience or related knowledge in retail, CPG, healthcare/life sciences, consumer electronics, luxury or shopper marketing sectors
- Experience with digital and physical space activation intersection, blending experiential and e-commerce or fulfillment linkages
- Experience with marketing/activation technology stacks
Company Overview