Note: The job is a remote job and is open to candidates in USA. OptimizeRx is a leading healthcare technology company that’s redefining how life science brands connect with patients and healthcare providers. The Vice President, Data & Analytics Products is responsible for defining the vision, strategy, and execution of OptimizeRx's portfolio of data, analytics, and AI-powered products, collaborating with various teams to transform healthcare data into scalable products that enhance audience development and campaign performance.
Responsibilities
- Define the short- and long-term vision, strategy, and roadmap for the product portfolio, ensuring alignment with corporate objectives, customer needs, and market opportunities
- Identify emerging opportunities by evaluating healthcare data, artificial intelligence, analytics, advertising technology, customer insights, and competitive trends to create differentiated products and sustainable competitive advantage
- Prioritize product investments by balancing customer value, commercial opportunity, technical feasibility, strategic importance, and organizational capacity
- Lead cross-functional product teams through the entire product lifecycle—from discovery through commercialization—by defining product requirements, prioritizing features, developing release plans, and delivering scalable, high-quality solutions
- Establish product management best practices, including roadmap governance, product discovery, prioritization frameworks, lifecycle management, and portfolio reviews that improve execution, transparency, and decision-making
- Partner with Engineering, Data Science, and AI teams to transform advanced analytics, predictive models, and machine learning capabilities into intuitive commercial products that deliver measurable customer value
- Ensure products are designed in partnership with Legal, Compliance, Privacy, and Security teams to meet HIPAA, regulatory, contractual, and responsible AI requirements
- Lead, mentor, and develop a Technical Product Manager direct report by establishing clear priorities, aligning day-to-day execution with product strategy, and fostering a collaborative, accountable, and customer-focused product organization
- Develop commercialization strategies that maximize customer adoption, business value, and market impact by partnering with Sales, Marketing, Finance, and Customer Success on pricing, packaging, positioning, launch planning, and customer enablement
- Partner directly with pharmaceutical manufacturers, agencies, and customer-facing teams to identify market needs, validate product opportunities, and translate customer insights into scalable product capabilities
- Collaborate with Product Marketing to evaluate market trends, competitive positioning, and industry dynamics that inform product strategy and portfolio growth
- Partner with Finance and Executive Leadership to develop business cases, evaluate investments, allocate resources, and continuously assess portfolio performance against strategic and financial objectives
- Define and monitor key performance indicators that measure customer adoption, engagement, operational efficiency, revenue growth, and overall business impact, using portfolio reviews to drive continuous improvement
- Represent OptimizeRx with customers, strategic partners, and industry organizations by communicating the company's vision for healthcare data, analytics, artificial intelligence, and media innovation while serving as a trusted advisor to internal and external stakeholders
Skills
- 12+ years of Product Management experience
- 7+ years leading product organizations
- Experience building commercial data products
- Experience with cloud-scale data platforms
- Experience commercializing analytics products
- Strong understanding of claims, EHR, and other healthcare or life sciences data
- Experience working with engineering and data science organizations
- Minimum 5 years of experience building AI models, including deployment in production environments
- Experience with fundamentals of advanced analytics and Machine Learning (ML) workflows
- Demonstrated experience and knowledge of marketing analytics, market research, or data-driven insights in life science industry
- Experience in healthcare, pharmaceutical or life science industry, required
- Strong interpersonal and communication skills to develop relationships with stakeholders across the organization
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights
Benefits
- Group Medical, Dental & Vision
- Retirement savings plan with match
- Basic Life and AD&D*
- Short & Long-term Disability*
- Telehealth Services*
- Paid Parental Leave
- Voluntary Life and AD&D
- Flexible Paid Time Off
- Company provided Holidays
- Monthly Technology Reimbursement
- Equity in the Company (eligibility restrictions may apply)
- Remote First Environment
- Affinity Groups
- Employee Recognition Program
- *Premium paid by Company
Company Overview