Note: The job is a remote job and is open to candidates in USA. QuidelOrtho is a world-leading in vitro diagnostics company, uniting the strengths of Quidel Corporation and Ortho Clinical Diagnostics. They are seeking a Value Creation Marketing Manager to develop and operationalize value-based tools and insights that enhance commercial positioning across various channels and enable marketing and sales teams to communicate measurable impact.
Responsibilities
- Build and maintain value‑based tools including calculators, dashboards, and proof‑point libraries that quantify savings, efficiency gains, and revenue impact across product lines
- Partner with marketing to identify opportunities to incorporate value quantification into positioning, messaging, and campaigns
- Execute programs to generate stronger operational, clinical, and financial insights for customers
- Collaborate within Integrated & Channel Marketing to develop value‑driven materials tailored to government, IDN, and Canadian Health Authority stakeholders, and for the distribution channel
- Collaborate with the Clinical Market Development Manager, the Clinical Liaisons, and Medical/Scientific Affairs, to create value‑based health‑outcomes and reimbursement materials tailored for clinical stakeholders
- Work closely with sales enablement and training teams to embed value‑based positioning into curricula, tools, and field resources
- Partner with North America marketing, Global Business Units including Customer Informatics to ensure alignment on value drivers, assumptions, and customer‑facing narratives
- Champion the adoption of value‑based thinking across marketing and commercial teams
- Promote data‑driven decision making and consistent use of value‑based tools in customer engagement
- Influence cross‑functional partners through strong analytical storytelling
- Conduct quantitative analysis/studies to support the development of value-based messages
- Engage thought leaders to produce value‑focused publications and economic evidence that quantify the financial gains delivered by QO solutions
- Perform other work-related duties as assigned
Skills
- Education: Bachelor's degree in Marketing, Business, Health Economics, Public Health, Analytics, or a related field
- Experience: Five or more years of experience in marketing analytics, commercial strategy, health economics, product marketing, or a related discipline
- Experience developing value-based tools, financial models, customer-facing ROI materials, calculators, dashboards, or economic evidence
- Strong analytical capabilities and fluency in healthcare metrics, value quantification, and data-driven decision-making
- Excellent written, verbal, and presentation skills, with the ability to translate complex data into compelling and practical value narratives
- Ability to collaborate and influence across marketing, sales, clinical, medical, product, analytics, and commercial teams without formal authority
- Familiarity with health-economic concepts, reimbursement dynamics, and value-based care frameworks
- Ability to build practical tools that commercial teams can effectively adopt and use
- Travel: Must be willing to travel up to 20% overnight
- This position is not currently eligible for visa sponsorship
- Experience in healthcare, diagnostics, medical technology, or another regulated industry
- Advanced degree in Business, Health Economics, Public Health, or a related field
- Experience working with government, IDN, Canadian Health Authority, distribution, or other complex healthcare channels
- Demonstrated ability to engage thought leaders and develop value-focused publications or economic evidence
- Insight-driven, collaborative, influential, and execution-focused approach
Benefits
- Bonus eligible
- Comprehensive benefits package including medical, dental, vision, life, and disability insurance
- 401(k) plan
- Employee assistance program
- Employee Stock Purchase Plan
- Paid time off (including sick time)
- Paid Holidays
- Typical remote office environment
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