Note: The job is a remote job and is open to candidates in USA. First American is a company that has been dedicated to its people since 1889, creating an inclusive and supportive work environment. They are seeking a Principal Marketing Manager to drive the messaging strategy for their proprietary title and settlement workspace, collaborating with various stakeholders to enhance audience understanding and adoption.
Responsibilities
- Owning and evolving workspace narrative and messaging strategy, ensuring alignment with product strategy, audience needs, and business priorities
- Developing a deep understanding of audience mindsets across divisions and tailoring messaging and storytelling approaches to support adoption and understanding
- Developing and maintaining messaging frameworks that guide feature communications, storytelling assets, and audience-specific positioning
- Creating and maintaining a centralized library of always-updating narrative resources, including: messaging frameworks, talking points, feature benefits, monthly reports, demos, and success stories
- Working closely with cross-functional teams and broader marketing team, to ensure unique audience and messaging needs are understood and can inform high-level strategy
Skills
- 7+ years of experience in marketing, brand strategy, communications, or a related discipline
- Strong audience insight and ability to identify nuanced differences in customer needs, motivations, and mindsets
- Demonstrated expertise in communications and narrative strategy, ideally in the tech space
- Exceptional writing and storytelling skills, with the ability to translate complex concepts into clear, compelling narratives for a variety of audiences
- Deep collaborative sensibility, with the ability to build trust, create alignment, and influence outcomes across a broad range of partners and teams
- Ability to excel in a fast-paced, rapidly evolving environment
- Ability to work as an IC, with interest in people management long-term
Benefits
- Medical
- Dental
- Vision
- 401k
- PTO/paid sick leave
- Employee stock purchase plan
Company Overview