Note: The job is a remote job and is open to candidates in USA. The League is a social dating app startup backed by notable investors, seeking a highly analytical marketing leader to drive customer acquisition. The role involves designing the acquisition strategy across various channels and collaborating with analytics and product teams to optimize marketing efforts.
Responsibilities
- Lead and grow the marketing team by leading all acquisition efforts including SEO, ASO, SEM, earned media, social media and PR
- Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency
- Primary owner of churn and retention rate for The League
- Define and ensure consistent brand voice across all marketing efforts
- Develop a clear, consistent process for measuring digital campaign effectiveness & ROI
- Manage the monthly marketing budget across all paid channels to achieve growth targets at the target CAC, report weekly on performance metrics and spending
- Create local and hyper local strategies to target and acquire customers in tight radius around our operating regions through digital as well as non-digital partnerships
- Dive deep into the data on customer personas and cohorts to identify the League’s ideal customer, direct the acquisition funnel to find more of them, and design retention programs to increase their lifetime value
- Identify and experiment with new channels of acquisition with a results-driven mindset to broaden our reach and hit growth targets
- Responsible for the day-to-day management and evaluation of all external agency relationships and partnerships the League develops to support its marketing efforts
Skills
- BS/MS in Marketing, Economics or related technical field. You're a marketer first
- 6+ years of experience leading and executing performance marketing and acquisition programs
- Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented
- Natural scrappiness with the ability to look for unseen solution prior to asking for more resources
- Mastery of modern analytics / insight tools
- Knowledge, experience and practical previous use of SQL
- Strong communication and interpersonal skills with a proven ability to influence an organization
Company Overview