Note: The job is a remote job and is open to candidates in USA. Teton is building an autonomous operating system for care that helps senior living and care teams improve visibility into resident wellbeing, movement, sleep, and care delivery. The US Marketing Lead will own the regional marketing strategy and execution, developing demand-generation campaigns, sales enablement, events, partnerships, content, PR, product positioning, and performance reporting to support growth across the United States.
Responsibilities
- Develop and execute the US marketing plan in alignment with company revenue goals and global marketing priorities
- Identify the audiences, markets, partnerships, and channels most likely to drive growth
- Adapt Teton’s global campaigns and positioning for the US senior living and care market
- Maintain a clear regional campaign calendar, budget, and set of priorities
- Bring insights from customers, prospects, competitors, and the market back into the broader marketing organization
- Partner with Growth Lead to build and run integrated campaigns across email, paid media, content, webinars, events, partnerships, and other relevant channels
- Create campaigns around Teton’s most important customer problems and product capabilities
- Own regional email strategy, segmentation, nurture programs, and campaign follow-up
- Work with Growth to improve lead generation, conversion, and account engagement
- Develop targeted programs for priority accounts, operator groups, and strategic market segments
- Ensure leads are properly captured, routed, followed up on, and measured in HubSpot
- Serve as the primary marketing partner to the US sales organization
- Develop and maintain US-specific sales decks, case studies, one-pagers, proposals, follow-up materials, and campaign assets
- Translate product capabilities into clear operational and commercial value for senior living operators
- Equip sales with the proof points, customer stories, and market insights needed to move opportunities forward
- Support account-based campaigns for strategic prospects and active opportunities
- Gather regular feedback from Sales and Customer Success to identify gaps in messaging, content, and enablement
- Partner with the Events lead to determine which US conferences, webinars, executive gatherings, and field programs deserve investment
- Build pre-event, on-site, and post-event campaigns that generate meetings and measurable pipeline
- Support speaker submissions, presentations, sponsorships, customer participation, and event messaging
- Develop regional partnerships with associations, media organizations, technology partners, and other industry stakeholders
- Ensure events are connected to broader campaigns rather than treated as standalone activities
- Identify strong US customer stories and work with Customer Success to turn them into case studies, testimonials, videos, and campaign assets
- Develop content that reflects the priorities and language of US senior living operators
- Work with internal subject-matter experts to produce thought leadership, educational content, reports, and webinars
- Coordinate with Teton’s PR partners on announcements, contributed articles, awards, speaking opportunities, and media relationships
- Help establish Teton and its leadership as credible voices in the US senior living market
- Localize global product positioning for US audiences while maintaining consistency with Teton’s overall narrative
- Develop messaging for different US customer segments, buyer roles, and stages of the sales process
- Monitor competitors, category trends, customer needs, and changes in the senior living market
- Partner with Product Marketing and Product to support launches and communicate new capabilities effectively
- Ensure US market feedback is reflected in future campaigns, content, and product messaging
- Define regional goals and report on campaign performance, lead generation, pipeline contribution, event results, and channel effectiveness
- Maintain clear dashboards and regular updates for Marketing and US commercial leadership
- Use performance data to improve targeting, messaging, campaign investment, and sales follow-up
- Establish a consistent process for evaluating what is working, what is not, and where the team should focus next
Skills
- 7+ years of B2B marketing experience, ideally in healthcare technology, senior living, or enterprise software industry
- Experience owning a regional, vertical, or business-unit marketing strategy
- A track record of building integrated campaigns that contribute to pipeline and revenue
- Strong sales enablement experience and the ability to work closely with enterprise sales teams
- Experience with events, content, email marketing, webinars, account-based marketing, and demand generation
- Excellent writing, editing, messaging, and presentation skills
- Strong project-management skills and the ability to move between strategy and hands-on execution
- Comfort working in a fast-growing company where priorities can change and processes are still being built
- Strong analytical judgment and experience using marketing and CRM data to make decisions
- Familiarity with HubSpot, LinkedIn Campaign Manager, and related marketing tools
- Knowledge of the US senior living or healthcare market
Company Overview