Note: The job is a remote job and is open to candidates in USA. CrucialPoint is a full-service retention marketing agency serving ecommerce brands. The Email Marketing Manager will develop, execute, optimize, and report on Klaviyo-based email retention marketing strategies, while collaborating with clients and cross-functional teams to drive engagement, revenue, and customer retention.
Responsibilities
- Create and implement comprehensive email marketing strategies using **Klaviyo** that align with business goals and industry best practices
- Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in **Klaviyo** to maximize new customer acquisition, engagement, retention, and revenue generation
- Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns
- Collaborate closely with clients and Client Success Managers to translate requirements into effective **Klaviyo** email marketing campaigns, ensuring their success and satisfaction
- Serve as the primary point of contact for clients, promptly addressing questions and concerns
- Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth
- Manage **Klaviyo** setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally
- Conduct regular audits in **Klaviyo** to identify and resolve technical issues related to email deliverability, responsive design, dynamic tagging, and personalization
- Identify technical issues and work diligently to resolve them in a timely manner
- Monitor and analyze lifecycle and email marketing performance metrics via **Klaviyo** analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth
- Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement
- Generate accurate and comprehensive reports, ensuring data-driven decision-making
- Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI
- Perform quality assurance checks on all **Klaviyo** email marketing campaigns and flows, ensuring accuracy, consistency, dynamic data rendering, and adherence to industry best practices
- Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies
- Foster a positive and collaborative team environment, supporting and mentoring team members when needed
- Stay up-to-date with **Klaviyo** features, updates, industry trends, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge
- Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., GDPR, CAN-SPAM, CASL)
Skills
- B2C experience is required, particularly with enterprise ecommerce businesses
- Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail
- Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing
- **Expert-level proficiency in Klaviyo.** Demonstrated mastery of advanced **Klaviyo** features including predictive analytics, custom flow logic, complex segmentation, and SMS integration
- Knowledge of HTML/CSS and basic coding principles for email design and customization within **Klaviyo**
- Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics
- Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations
- Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams
- Detail-oriented, organized, and able to manage multiple projects simultaneously
- Self-motivated, proactive, and able to work independently
- Experience in remote work environments and self-motivation
- Previous experience working with larger brands as a retention marketing manager preferred
Benefits
- Room for growth
- Flexible scheduling
- A collaborative and supportive work environment
Company Overview