Note: The job is a remote job and is open to candidates in USA. High Scale is a future-focused, data-driven agency that produces video advertising campaigns for leading lifestyle, fashion, beauty, and direct-to-consumer brands. The TikTok Content Manager will own TikTok content strategy, production coordination, publishing, account management, trend research, and performance analysis to grow audiences and drive measurable engagement.
Responsibilities
- Develop and manage TikTok content strategies aligned with brand objectives, target audiences, and growth goals
- Create and maintain content calendars, publishing schedules, and campaign plans
- Research trending formats, sounds, hashtags, creators, and emerging content opportunities
- Develop creative concepts, content series, and video ideas tailored to each brand's identity
- Identify opportunities to improve organic reach, audience engagement, and follower growth
- Work closely with Content Creators, Video Editors, Copywriters, and Creative Strategists to produce engaging TikTok videos
- Prepare creative briefs, scripts, references, and production guidelines
- Coordinate content production to ensure videos are delivered on schedule
- Review videos before publishing to ensure quality, accuracy, and alignment with brand guidelines
- Provide clear, actionable feedback to improve content quality and performance
- Manage daily TikTok publishing activities across assigned brand accounts
- Write engaging captions, select relevant hashtags, and optimize posts for discoverability
- Ensure content is published consistently and according to the content calendar
- Monitor comments, audience interactions, and emerging conversations to identify engagement opportunities
- Maintain a consistent brand voice across all published content
- Monitor key performance metrics, including views, watch time, retention, engagement rate, follower growth, and conversions
- Identify top-performing content and develop strategies to replicate successful formats
- Analyze underperforming videos and recommend improvements to hooks, pacing, storytelling, and creative execution
- Prepare regular performance reports highlighting key insights, trends, and opportunities
- Use performance data to continuously refine content strategies and improve results
- Monitor TikTok trends, algorithm updates, platform features, and changes in audience behavior
- Research competitors and successful creators to identify emerging content strategies
- Experiment with new formats, storytelling techniques, and creative approaches
- Identify trends early and translate them into relevant content opportunities for our brands
Skills
- 1-3 years of experience in TikTok content management, social media management, content strategy, or digital marketing
- Proven experience managing TikTok accounts and developing content that generates meaningful engagement and audience growth
- A portfolio or examples of TikTok accounts you've managed and their performance results are required
- Deep understanding of TikTok culture, trends, algorithms, and content formats
- Strong ability to identify engaging hooks, compelling storytelling techniques, and creative concepts
- Comfortable developing ideas for both organic content and performance-driven advertising
- Experience using TikTok Analytics and social media management platforms
- Strong understanding of content performance metrics and how to translate insights into actionable strategies
- Comfortable testing different creative approaches and making decisions based on performance data
- Excellent project management skills with the ability to manage multiple accounts, content calendars, and production deadlines
- Strong communication skills and experience collaborating with creators, editors, and cross-functional teams
- Comfortable providing creative feedback and managing multiple projects in a fast-paced environment
- You're constantly exploring new ideas and finding opportunities to improve content performance
- You enjoy experimenting with new formats and aren't afraid to challenge conventional creative approaches
- You anticipate production needs, take ownership of projects, and find solutions when priorities change
- You bring fresh ideas and energy to every project and enjoy working with a team that's always looking to raise the bar
- Experience working with DTC, eCommerce, beauty, fashion, lifestyle, or consumer brands is highly preferred
- Familiarity with TikTok Shop, creator collaborations, and influencer marketing is a plus
Benefits
- Develop TikTok strategies and content for exciting lifestyle, beauty, fashion, wellness, and DTC brands.
- Take an active role in shaping content strategies, developing original concepts, and experimenting with new creative formats.
- Expand your expertise in social media strategy, creative production, influencer marketing, and performance advertising, with opportunities to advance into senior content and creative leadership roles.
- Work alongside talented Content Creators, Video Editors, Creative Strategists, and marketing professionals.
- Join a team that moves quickly, embraces experimentation, and values people who bring fresh ideas and turn them into results.
Company Overview