Note: The job is a remote job and is open to candidates in USA. Intentsify is seeking a Technical Product Manager to own the strategy, roadmap, and execution for CRM, marketing automation, GTM technology, and partner integrations. The role will define integration requirements, collaborate with Engineering and customer-facing teams, manage the product lifecycle, and guide the company’s integration strategy across APIs, AI agents, agentic workflows, and emerging interoperability standards.
Responsibilities
- Own the product strategy and roadmap for integrations across CRM, Marketing Automation, Sales Engagement, ABM, advertising, and other GTM systems
- Define product requirements, workflows, data mappings, APIs, authentication requirements, and integration specifications
- Manage and continuously improve existing integrations while identifying new opportunities based on customer needs and market trends
- Partner with Engineering to prioritize, develop, test, release, and maintain scalable enterprise integrations
- Ensure integrations meet expectations for reliability, scalability, security, usability, and data quality
- Establish reusable integration frameworks and standards that accelerate future integration development
- Maintain a strong understanding of the evolving AI GTM landscape, including AI-enabled Sales and Marketing applications, AI agents, agentic workflows, and emerging interoperability standards
- Identify opportunities to make Intentsify data, signals, and intelligence accessible to AI applications and agents through APIs, MCP, and other emerging integration patterns
- Evaluate emerging GTM technologies and recommend where Intentsify should build integrations, establish partnerships, or enable customers through APIs
- Serve as an internal subject matter expert on emerging SalesTech, MarTech, and AI GTM technology trends
- Engage directly with customers, prospects, and partners to understand integration requirements, technical environments, workflows, and desired business outcomes
- Lead customer discovery and technical product discussions, translating requirements into scalable product capabilities rather than one-off solutions
- Partner with Sales, Pre-Sales, Customer Success, and Implementation teams on complex enterprise integration opportunities
- Incorporate customer, partner, and market feedback into product roadmap prioritization
- Own the product lifecycle for assigned capabilities from discovery and requirements through development, launch, adoption, and optimization
- Develop product requirements, user stories, technical specifications, acceptance criteria, and product documentation
- Maintain and prioritize product backlogs and lead agile product development activities in partnership with Engineering
- Define and monitor KPIs including adoption, usage, reliability, customer satisfaction, and business impact
- Partner with Product Marketing and GTM teams on positioning, enablement, product launches, and customer communications
Skills
- 5+ years of professional experience in Product Management, Technical Product Management, Solutions Architecture, Product Engineering, or a related technical product role
- Experience building and managing B2B GTM applications, APIs, enterprise integrations, or data products
- Strong understanding of CRM, Marketing Automation, SalesTech, MarTech, and the broader B2B GTM technology ecosystem
- Familiarity with leading CRM and MAP technologies and common enterprise integration patterns
- Working knowledge of REST APIs, webhooks, authentication frameworks, data models, data mapping, and cloud-based integration architectures
- Familiarity with AI-enabled Sales and Marketing technologies, including AI agents, agentic workflows, LLM-powered applications, and Model Context Protocol (MCP)
- Proven ability to translate customer and business requirements into technical product requirements and work effectively with Engineering teams
- Strong customer-facing, communication, analytical, problem-solving, and prioritization skills
- Ability to operate effectively in a fast-moving environment where technology, customer expectations, and the AI GTM ecosystem are rapidly evolving
- Experience within B2B data, advertising, demand generation, MarTech, or SalesTech strongly preferred
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