Note: The job is a remote job and is open to candidates in USA. Cohu, Inc. is seeking a strategic and technically savvy Technical Marketing Manager to support growth in semiconductor automated test equipment solutions. The role focuses on market development, strategic account engagement, opportunity creation, regional strategy, market intelligence, and cross-functional collaboration across North America and Europe.
Responsibilities
- Identify and develop new revenue opportunities at semiconductor companies (IDMs and Fabless), and third party back-end assembly and test service providers
- Drive early engagement for new platforms, upgrades, and technology transitions
- Develop regional growth strategies aligned with global product roadmaps and marketing priorities
- Support customer design ins, roadmap alignment, and long term account expansion
- Build and maintain senior level relationships with key customers and partners
- Coordinate strategic business reviews (SBRs), roadmap discussions, and executive briefings
- Engage with ecosystem partners (foundries, OSATs, technology partners) to enable joint growth
- Represent the company at industry events, customer workshops, and technical forums
- Work closely with regional Sales to transition qualified opportunities into design-in activities
- Partner with Product Marketing to provide market input on positioning, messaging, and GTM strategies
- Collaborate with Applications Engineering to align technical solutions with customer requirements
- Provide feedback to Product Management on feature gaps, roadmap priorities, and competitive positioning
- Monitor market trends, customer investment plans, and competitive activity
- Identify emerging opportunities in AI, automotive, industrial, power, and advanced packaging segments
- Translate market insights into actionable recommendations for product, pricing, and portfolio strategy
- Support AOP planning, regional forecasts, and pipeline development activities
- Shape early stage opportunities before formal RFQs are issued
- Support business case development, value propositions, and ROI justification
- Assist in defining target accounts, priority segments, and go to market plays for Europe
- Enable Sales teams with strategy, positioning, and competitive context
Skills
- Bachelor's degree in electrical engineering, or a related field
- 7–12 years of experience in business development, product marketing, or strategic sales roles
- Experience in semiconductor test, ATE, or adjacent semiconductor equipment markets
- Strong understanding of semiconductors, capital equipment, or high tech manufacturing markets
- Proven ability to work across cultures and geographies
- Excellent communication, presentation, and stakeholder management skills
- Ability to operate independently
- Existing network across European IDMs, OSATs, or automotive / industrial customers
- Familiarity with product lifecycle management, roadmap planning, and GTM execution
- Comfort engaging both technical and executive level audiences
Benefits
- Medical, dental & vision insurance
- 401(k) with company matching contributions
- Employee Stock Purchase Plan
- Tuition assistance
- Disability & life insurance
- Profit Sharing
Company Overview