Note: The job is a remote job and is open to candidates in USA. Shift Paradigm is an execution-led strategic consultancy that bridges enterprise strategy and technical reality for modern digital marketing. The Strategist, Data & Analytics role connects business goals, data architecture, and analytical execution by developing measurement strategies, predictive models, semantic layers, and AI-enabled marketing workflows. The role also provides strategic advisory, client leadership, data architecture guidance, and business development support.
Responsibilities
- Lead current-state data assessments and design phased analytics roadmaps for client engagements. Develop robust KPI frameworks, segmentation models, and advanced testing strategies that drive measurable marketing outcomes
- Design practical predictive models using Python and applied machine learning techniques. Evaluate data maturity to select the right analytical approach for each client, turning model outputs into targeted personalization and activation strategies
- Architect semantic layers (such as Genie Ontology, dbt semantic layers, or Unity Catalog documentation) and tool-calling data contracts that enable AI agents and LLMs to accurately query marketing data marts without hallucinating. Develop realistic evaluation frameworks (Evals) and human-in-the-loop guardrails for agentic workflows, testing agent retrieval quality, tool selection accuracy, and output safety in marketing execution. Design agentic workflow specs for marketing operations - mapping how autonomous or semi-autonomous agents can consume churn predictions, creative affinity tags, or audience segments to draft or trigger personalized campaigns
- Architect scalable data strategies and collaborate with data engineering talent—whether in-house, agency partners, or client IT teams—to ensure solutions are built to spec. You will translate business logic into production-ready data models and marketing data marts that hold up against the realities of fragmented, real-world client data
- Help clients navigate fit-for-purpose AI adoption by evaluating models/tools and drafting foundational AI governance frameworks covering data quality, explainability, compliance, and ethics
- Serve as a trusted subject matter expert on client accounts, bridging technical build conversations and strategic marketing reviews. Translate complex data outputs into clear, executive-ready presentations
- Support account expansion and pitch efforts by drafting technical scopes, estimating level of effort, and designing solution frameworks. Help turn custom client deliverables into repeatable internal templates and firm IP
Skills
- 5–8+ years of progressive experience in data, analytics, or data science, with strong depth applied directly to marketing, CRM, or digital personalization challenges
- Bachelor's or Master's degree in Business Analytics, Data Science, Management Analytics, or a related quantitative field
- Hands-on proficiency with Python, SQL, and applied ML techniques; comfortable evaluating the right quantitative approach for a given business problem
- Practical experience working in modern cloud data environments (Snowflake, Databricks, or equivalent), including identity resolution, data mart design, and reverse ETL/activation schemas
- Familiarity with AI/ML frameworks and responsible AI governance principles
- Excellent communicator skilled at translating technical builds into strategic, outcome-oriented narratives
- Willing to travel 25% a year and up to twice a quarter minimum
- Practitioner & Advisor: Equally comfortable writing data logic specs for an engineering team as you are presenting strategic insights to a CMO
- Thrives in Ambiguity: Able to step into unstructured client problems, filter out noise, and chart a concrete, actionable path forward
- Builds for Scalability: Thinks in terms of repeatable frameworks, templates, and reusable assets rather than isolated one-off deliverables
- Forward-Looking: Treats modern data technology and AI as moving targets, actively staying current on industry trends
- Grounded AI Realist: Distills the hype around autonomous agents into practical, governed use cases; understands that great agentic execution depends on clean metadata, strict context maps, and clear data boundaries
- Candidates must have current US work authorization
- Agency or management consultancy experience strongly preferred—you thrive in dynamic, client-facing environments managing multiple workstreams
- ****Huge plus**** if you have experience around semantic layer readiness, tool-calling schema design, agentic workflow orchestration, and evaluation frameworks (Evals)
Benefits
- Remote flexibility
- Collaborative culture that values diverse perspectives and innovative thinking
- Work that makes a measurable difference for your clients
- Medical
- Dental
- Vision
- STD/LTD
- Life/AD&D
- Flexible Paid Time Off
- Various other ancillary benefits and perks
Company Overview