Note: The job is a remote job and is open to candidates in USA. Zendesk helps early-stage companies build exceptional customer experiences through AI-first customer service technology, resources, and support. The Startup Growth & Campaign Manager will own end-to-end funnel execution for the Zendesk for Startups program, developing acquisition, activation, nurture, onboarding, and conversion campaigns. The role also involves founder-focused content, virtual programming, segmented campaign motions, and conversion rate optimization.
Responsibilities
- Strategy, execution, and optimization of multi-channel marketing campaigns designed to reach, engage, and convert startup founders at every stage—from first touch through program application, product deployment, and paid conversion
- Launch targeted acquisition campaigns across paid channels (search, social, display), organic social, SEO/AEO (Answer Engine Optimization), ABM, startup communities (e.g., Reddit, Product Hunt), and VC co-marketing partnerships to drive qualified traffic and program applications
- Design and run mid-funnel campaign streams, targeted email nurtures, retargeting sequences, and behavioral triggers that keep admitted founders engaged throughout their extended trial runway and push accounts to reach official go-live milestones
- Write authentic, high-converting copy across ad assets, campaign briefs, landing pages, founder playbooks, customer spotlights, webinar abstracts, and email workflows tailored to startup operators and CX leaders
- Conceptualize and host founder-focused workshops, virtual webinars, AI immersion sessions, and product deep-dives that guide startups through workspace setup and rapid deployment of Zendesk AI capabilities (e.g., AI Agents, Copilot, omnichannel routing)
- Build differentiated campaign tracks tailored to high-value T0/T1 VC-backed startup portfolios versus high-volume self-serve segments, ensuring high-conviction accounts receive targeted touchpoints and executive engagement
- Run PLG experiments, landing page optimizations, messaging tests, and friction-reduction initiatives in partnership with web, product, and analytics teams to improve funnel conversion at every step
Skills
- * 6+ years of experience in growth marketing, demand generation, lifecycle marketing, product marketing, or performance marketing—ideally in B2B SaaS, high-growth technology, or a startup-focused business
- * Experience marketing to founders, startup operators, or SMB audiences
- * Demonstrated experience driving acquisition through a mix of paid, organic, content, events, ABM, and digital channels
- * Strong campaign ownership skills, with experience taking programs from initial strategy through launch, reporting, and optimization
- * Excellent writing and messaging abilities, with a portfolio of customer-facing campaigns, email, web, social, or ad copy
- * Working knowledge of paid media platforms, web analytics, CRM/marketing automation tools, and reporting dashboards
- * A data-informed mindset: comfortable using performance data to make decisions, test hypotheses, and communicate results
- * Exceptional project-management skills, including the ability to manage multiple workstreams and stakeholders in a fast-moving environment
- * A strong understanding of SEO; familiarity with AEO and optimizing content for AI-powered search and discovery is a plus
- * Experience working with startup accelerators, venture capital firms, incubators, or ecosystem partners
- * Experience with product-led growth motions or freemium/self-serve conversion funnels
- * Familiarity with Zendesk, customer experience software, AI agents, or customer service technology
Benefits
- This position may also be eligible for bonus, benefits, or related incentives.
- Hybrid way of working, with the flexibility to work remotely for part of the week.
Company Overview
Company H1B Sponsorship