Note: The job is a remote job and is open to candidates in USA. National Debt Relief is a consumer debt relief organization seeking a Staff Marketing Automation Developer to build and modernize scalable customer engagement experiences. The role owns Braze operations, develops multi-channel lifecycle campaigns, leads platform strategy and migration efforts, establishes technical standards, partners on data integrations, and mentors developers and marketing automation practitioners.
Responsibilities
- Own day-to-day marketing automation platform operations, with a strong focus on Braze. Keep our messaging ecosystem healthy, reliable, performant, and scalable across email, SMS, push, and in-app channels
- Help shape our platform strategy. Contribute to the evaluation of our marketing automation tooling and, should we pursue or continue a migration, lead the technical strategy, architecture, data mapping, journey re-platforming, QA, and cutover planning with minimal disruption to live customer messaging
- Define technical and architectural standards for Braze and adjacent messaging systems, including data models, attributes, events, segments, Canvas design, API integrations, identity resolution, subscription management, personalization, and event-triggered messaging
- Build, optimize, and maintain campaigns and automations in Braze, including Canvas flows, audience segmentation, dynamic content, Liquid personalization, connected content, experimentation, and multi-channel orchestration
- Translate existing SFMC journeys, data extensions, automations, and personalization logic into Braze-native solutions where applicable, ensuring parity, scalability, and improved maintainability
- Partner with data, engineering, product, lifecycle, and marketing teams to design reliable event streams, customer attributes, audience syncs, and integration patterns between Braze, CRM, CDP, data warehouse, and internal systems
- Champion deliverability, compliance, and quality across messaging channels, including email authentication, list hygiene, preference management, rendering and QA, suppression logic, and adherence to CAN-SPAM, TCPA, GDPR, CCPA, and other applicable requirements
- Mentor and grow developers and marketing automation practitioners through code review, documentation, technical standards, pairing, and best-practice guidance
Skills
- 8 years of experience in marketing automation, lifecycle marketing technology, or martech engineering, with demonstrated technical leadership as a tech lead, lead engineer, architect, or senior IC driving platform standards
- Deep hands-on experience with Braze, including Canvas, Campaigns, Segments, Currents, Catalogs, Liquid, Connected Content, subscription groups, custom attributes, custom events, and API-triggered messaging
- Proven experience building multi-channel customer journeys across email, SMS, push, and in-app or content cards, with a strong understanding of how to design scalable, event-driven messaging programs
- Experience migrating, re-platforming, or translating campaigns and journeys between marketing automation platforms, especially from Salesforce Marketing Cloud to Braze or a similar modern engagement platform
- Experience mentoring developers or marketing operations team members and setting technical standards for campaign development, QA, documentation, and release management
- Strong email development skills, including hand-coded responsive HTML/CSS, modular templates, dynamic personalization, rendering QA, and accessibility-aware email practices
- Solid grasp of API-driven integrations, SDK/event instrumentation concepts, webhook-based workflows, REST APIs, data flows, and how Braze connects to a broader data ecosystem such as CRM, CDP, data warehouse, and internal services
- Strong understanding of customer identity, user profile design, event taxonomy, attribute governance, audience segmentation, and lifecycle messaging architecture
- Strong understanding of email deliverability, authentication, preference management, consent, suppression logic, and messaging compliance
- Computer competency and ability to work with a computer
- Prioritize multiple tasks and projects simultaneously
- Exceptional written and verbal communication skills
- Punctuality expected, ready to report to work on a consistent basis
- Attain and maintain high performance expectations on a monthly basis
- Work in a fast-paced, high-volume setting
- Use and navigate multiple computer systems with exceptional multi-tasking skills
- Remain calm and professional during difficult discussions
- Take constructive feedback
- Available for full-time position
- Bachelor's degree in related field preferred
- Hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Email Studio, MobileConnect/MobilePush, Contact Builder, data extensions, AMPscript, and SQL
- Experience translating SFMC constructs such as journeys, automations, data extensions, synchronized data sources, AMPscript personalization, and SQL segmentation into Braze-native architecture
- Familiarity with CDPs such as Segment, mParticle, or Salesforce CDP, and data warehouses such as Snowflake, BigQuery, or Redshift
- Experience with Braze Currents, Snowflake data sharing, reverse ETL tools, webhook integrations, or real-time event streaming
- Experience designing experimentation frameworks, holdout strategies, lifecycle measurement, and channel performance reporting within Braze or a connected analytics environment
- Experience with additional marketing automation platforms such as Iterable, Klaviyo, Adobe Campaign, or HubSpot, with the ability to translate concepts across tools
Benefits
- Generous Medical, Dental, and Vision Benefits
- 401(k) with Company Match
- Paid Holidays, Volunteer Time Off, Sick Days, and Vacation
- 12 weeks Paid Parental Leave
- Pre-tax Transit Benefits
- No-Cost Life Insurance Benefits
- Voluntary Benefits Options
- ASPCA Pet Health Insurance Discount
- Wellness Incentive Program
- Employee mentorship and leadership programs
Company Overview
Company H1B Sponsorship