Note: The job is a remote job and is open to candidates in USA. OpenLoop provides telehealth support solutions that streamline and simplify virtual care delivery across specialties and states. The Staff Designer & Content Specialist will lead the creative function across multiple brands, designing and launching landing pages, funnels, and campaign creative while using performance data to improve acquisition and conversion. The role also establishes scalable creative systems, directs external partners, and collaborates with marketing and growth teams on testing and iteration.
Responsibilities
- The creative function. As the sole creative resource supporting OpenLoop's DTC portfolio and enterprise marketing work, you set the standards for how creative gets made, hold the quality bar across every brand, and act as the final creative check before work reaches a customer or a client
- Creative's contribution to performance. You'll be accountable for how creative moves conversion rate, average order value, and acquisition cost across the brands you support — forming the hypothesis, shipping the variant, reading the result, and iterating without being asked
- Creative direction across the portfolio. You'll serve as the creative point of contact for marketing and brand leaders across OpenLoop's subsidiaries — advising on creative approach, bringing performance data into those conversations, and directing the creative output of our external agency partners against our standards
- Repeatable systems. You'll build the templates, components, and documented process that let creative work scale beyond you — so the function grows without every request landing on your desk
- Design and build DTC landing pages, funnels, and campaign creative across multiple brands, adapting quickly to each brand's voice and audience
- Operate as the creative point of contact across multiple subsidiaries and brands — advising marketing and brand leaders on creative approach, bringing performance data to those conversations, and directing the creative output of external agency partners against our standards
- Own the creative function for The Counter end to end. You set the standards for how creative gets made, hold the quality bar across every brand, and are the final creative check before work reaches a client or a customer
- Work from concise direction — often a short written or verbal ask — and shape it into finished, on-brand work
- Bring your own thinking to the brief. We want a designer who delivers the ask and improves on it
- Take your designs from Figma into live environments in Webflow, Framer, or similar, troubleshooting independently when something breaks
- Partner with growth on A/B tests — form a hypothesis, ship the variant, read the result, iterate
- Use generative AI as a core part of your daily workflow to compress production time
- Own the status of your work: keep partners informed on progress, surface questions early, and flag timeline risk while there's still room to adjust
- Design for the outcome, not the portfolio. Layout, hierarchy, and visual choices get made on the basis of what moves a customer to act — and when your aesthetic instinct and the performance data disagree, the data wins
- Interrogate the brief before you build. The fastest way to a strong result here is asking the two or three questions that reveal what the work actually needs to accomplish
Skills
- 3+ years of design experience in performance marketing, growth, DTC, or direct-response contexts
- Agency or fast-paced startup experience. You've carried several brands or clients simultaneously and delivered on short cycles
- Strong Figma craft — fast, organized, and able to work from and extend existing brand systems
- You ship your own work. Practical command of Webflow, Framer, or comparable, plus enough HTML/CSS to diagnose a visual issue yourself
- Design decisions grounded in evidence. You have a strong eye and use it in service of conversion — you can explain why a page is built the way it is in terms of customer behavior rather than personal preference, and you don't get attached to a version because you like it
- A working grasp of direct-response fundamentals — visual hierarchy, proof, friction, CTA placement — and how design choices move conversion rate, average order value, and acquisition cost
- Credibility with stakeholders. You can hold your own with marketing and brand leaders, explain creative decisions in business terms, and give clear direction to external partners
- Independent judgment. You know which decisions are yours to make and which to raise, and you keep moving rather than waiting for permission
- Proactive communication. You give status before you're asked and raise blockers and timeline risk early, as a matter of habit
- Pragmatism about tools and process. You can work effectively in imperfect or legacy systems without needing them to be best-in-class, and you pick up unfamiliar tools quickly
- Comfort with ambiguity and volume. You're at your best with several things in flight and a preference for shipping and iterating over long polish cycles
- Experience directing external agencies or freelance creative partners
- Generative AI tools already embedded in your workflow
- Experience in healthcare, telehealth, or another regulated industry
- Hands-on A/B testing experience with a growth or product team
- Experience working directly with clients or external stakeholders
Benefits
- For salaried positions, eligibility for Medical, Dental, and Vision plans
- For salaried positions, eligibility for Flexible Spending/Health Savings Accounts
- For salaried positions, eligibility for Flexible PTO
- For salaried positions, eligibility for 401(k) + Company Match
- For salaried positions, eligibility for Life Insurance, Pet insurance, and more
- Remote work
Company Overview