Note: The job is a remote job and is open to candidates in USA. Bold.org is a rapidly growing student fintech platform focused on fighting student debt and expanding access to education through fintech, education, philanthropy, and rewards products. The Sr. Product Manager will own lifecycle communications and in-product promotion across the user journey, partnering with Product, Design, Engineering, and feature teams to improve engagement, retention, conversion, and revenue attribution.
Responsibilities
- Own lifecycle communications for existing users end to end: strategy, sequencing, copy, and execution across email, SMS, and push
- Own in-product promotion and positioning: when and how new features get surfaced inside the app
- Partner with feature PMs on the lifecycle and in-app promotion plan for new initiatives, and own a subset of features directly where that judgment should drive the roadmap
- Audit and fix existing lifecycle comms that have become redundant, overlapping, or outdated
- Own the promotion and in-product placement of partners, sponsored and promotional content across lifecycle comms and the product itself
- Measure impact (conversion, funnel drop off, revenue attribution) for every flow you touch, and use it to prioritize what's next
- Spot the lifecycle comms and in-product promotion that should exist but don't, and make the case for building them
Skills
- Lifecycle and growth judgment. You can read user behavior and independently decide what messaging or placement will move retention, not just what's technically possible to ship
- AI-driven execution. You use Claude Code, Codex, or Cursor daily, pulling copy and assets from Figma and writing and updating templates and flow logic yourself, rather than routing every change through an engineer
- Marketing fluency. You have strong copywriting, sequencing, and channel judgment, tuned to what engages and re-engages users
- Semi-technical data comfort. You know our event data and pipeline well enough to spec the exact metrics, attributes, and events you need from engineering to execute a lifecycle flow
- Platform adaptability. You're comfortable standing up lifecycle systems on a new platform. We currently run on Klaviyo and AWS/SES, and are likely to move to a proprietary system soon
- Bandwidth. You're very good at getting a lot done quickly with excellence
- Resourcefulness. You thrive in the chaos of startups and love making complicated, uncertain things simple
- Communication. You give and receive feedback directly and easily, and you're generally great to work with. Our team is globally distributed and often works across time zones, so strong written and verbal communication skills are a must
- 3+ years of experience in a high-intensity, high-throughput product management and/or marketing lifecycle role at a startup
- 3+ years of experience with Klaviyo or a comparable lifecycle/CRM platform
- Experience owning product features or a roadmap end to end: writing specs, working directly with engineering, not just executing campaigns
- Daily use of AI coding tools (Claude Code, Cursor, or similar) to execute your own work directly is required, not a nice-to-have
- Comfortable working inside Figma at a 'read and translate a design' level
Benefits
- Stock options
- Medical insurance
- Dental insurance
- Vision insurance
- Unlimited PTO
- Fully remote work
- Flexible working hours; while the team generally works in US time zones, the company does not care when exactly you're working and encourages you to structure your day to support your ideal life
Company Overview