Note: The job is a remote job and is open to candidates in USA. Trading Academy is a financial education company providing in-person instruction, online learning, and ongoing student support. The Senior Performance Marketing Manager will own and optimize the company’s Meta advertising program, using data-driven testing, Conversions API expertise, and cross-functional collaboration to improve qualified buyer acquisition and cash ROI.
Responsibilities
- Leverage our Meta Conversions API (CAPI) connection to drive Scale and Cash ROI improvements in our Meta campaigns
- Build, launch, and scale Meta campaigns to deliver qualified buyers and cash ROI, not just lead volume
- Evolve our Meta campaigns and performance based on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses
- Work with our Director of Business Optimization to align incremental, data-driven test design
- Manage long sales-cycle, event-based campaigns from top of funnel to revenue conversion
- Adjust campaigns to consistently deliver monthly cash, buyer, and sales targets
- Utilize off-platform analysis to diagnose and improve campaign performance
- Mitigate lead fraud and low-quality traffic proactively
- Collaborate closely with creative, analytics, and sales teams to close the loop between ad spend and business results
Skills
- 3+ years of experience with Meta Conversions API: leveraging, maintaining, and optimizing a Meta Conversions API (CAPI) connection
- Hands-on experience with server-side event architecture, deduplication logic, Event Match Quality (EMQ) improvement, and parameter enrichment are required
- Deep, hands-on fluency across Meta's full platform stack: Events Manager, Ads Manager, Advantage+ and ASC campaigns, value-based lookalikes, Aggregated Event Measurement (AEM), and the Meta Marketing API
- Experience with server-side event implementation — whether through server-side GTM, Meta's Conversions API Gateway, or direct API integration. In short, illustrate a proven ability to leverage and evolve a Conversion API to deliver performance improvement
- A documented, progressive track record of scaling spend while improving efficiency — cost per qualified lead down, ROAS up, consistently. Be prepared to discuss specific numbers, accounts, strategic and technical decisions you made and why
- Strong analytical capability applied directly to business outcomes: cash ROI, cost per buyer, and qualified lead quality
- Experience operating with channel ownership and accountability in a fast-paced, high-growth environment
- Experience with big-ticket, high-consideration products and offers with long sales cycles
- Event-based or webinar-style lead generation campaigns
- Familiarity with CRM platforms and landing page tools
Benefits
- Comprehensive benefits - health, dental, vision, 401k
- Access to full suite financial education products
Company Overview