Note: The job is a remote job and is open to candidates in USA. Fortive is seeking a senior Marketing Communications Manager to lead integrated, multi-channel campaigns in the healthcare or medical device space. The role develops campaign strategies and content across print, digital, social, and events, coordinates with cross-functional teams, and measures campaign performance and impact.
Responsibilities
- Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
- Build omni-channel campaign strategies spanning digital, social, print, and event marketing
- Ensure consistent messaging and brand alignment across all channels and touchpoints
- Manage campaign timelines, deliverables, and cross-functional coordination
- Oversee development of print materials including brochures, sales collateral, and tradeshow assets
- Lead digital execution including email campaigns, landing pages, and online and print promotions
- Partner with creative teams to produce high-quality assets across formats
- Align social media strategy with broader campaign initiatives
- Ensure content is effectively repurposed across channels to maximize reach and engagement
- Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
- Work closely with external vendors and agencies as needed
- Ensure consistent brand presence and messaging across all events
- Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
- Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
- Measure ROI of marketing initiatives to inform future marketing communications decisions
- Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact
- Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning
Skills
- Bachelor's degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
- 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
- Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
- Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
- Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
- Prior experience in the medical device, healthcare, or life sciences industry strongly preferred
- Experience with marketing automation and CRM tools
- Familiarity with analytics and campaign performance tools
- Experience working with agencies or managing external partners
- Familiarity with Ad Promo and MLR processes
Benefits
- Remote work
Company Overview